Green Products and Electronic Word of Mouth: A Study Special Reference with Significance of Environmental Concern, Knowledge and Consciousness A.R. Rajalakshmi, S. Jayakani, Harihara Shanmugam, P.R. Ramakrishnan Indian Journal of Information Sources and Services, 2024 The report as decorated in the literature, In the contemporary setting, green products that are produced in an ecologically responsible manner are getting greater attention. The cause of the concentration of people around these items because of environmental interests such as conserving water; protecting natural resources and health consciousness. The present study aims to investigate the electronic word of mouth (e-wom) and green products purchasing connection, the study also looks into the relationship that is not direct through the attitude towards environmental concern, environmental knowledge, and environmental consciousness. The think comprises of 235 customers as respondents. The female respondents are a larger part of this inquiry. The ages of those overviewed were underneath 25 a long time to over 55 a long time. Headed To gauge e-wom influence, five indicators and to assess attitude towards environmental concern, environmental knowledge, and environmental consciousness eight indicators have been used. Respondents were asked to consider and provide details about the green items they had purchased in the previous months to gauge the regularity of their purchases. Additionally, the possibility of buying green items is indicated by the assessment of purchasing willingness for green products. According to the study, e-wom has a direct impact on Green product Purchasing, and also indirectly through environmental concern, environmental knowledge, and environmental consciousness.
A Study on Green Entrepreneurship and Electronic Word of Mouth: Special Reference with Kanchipuram District A.R. Rajalakshmi, Dr.S. Jayakani, Dr. Harihara Shanmugam, Dr.P.R. Ramakrishnan Indian Journal of Information Sources and Services, 2024 According to the literature, green products made in an environmentally friendly way are receiving more attention in the current context. Why are people so interested in these products, because of environmental interests such as conserving water, protecting natural resources, and health consciousness. Green entrepreneurs use this opportunity well. The current study tries to examine how electronic word of mouth influences green entrepreneurs and leads to green product purchasing associations, concurrently, Additionally, the study looks into the indirect link through the attitude towards environmental concern, environmental knowledge, and environmental consciousness. 235 customers participated in the survey as responders. In this study, women make up the majority of respondents. The respondents ranged in age from under 25 to over 55. To assess e-word-of-mouth influence, five indicators and to assess attitude towards environmental concern, environmental knowledge, and environmental consciousness eight indicators have been used. Frequency of Purchase of Green Products Respondents were asked to consider and provide specifics regarding the purchases of Green products in the previous months. The willingness to acquire Green goods is assessed by thinking about and specifying the possibility of purchasing Green products. An analysis indicates that e-word of mouth directly influences Green products which helps green entrepreneurs, and also indirectly through the attitude towards environmental concern, environmental knowledge, and environmental consciousness.
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