Dr.S.Jayakani

EDUCATION

M.., Ph.D

RESEARCH INTERESTS

HUMAN RESOURCE MANAGEMENT, MARKETING, ORGANISATIONAL BEHAVIOUR

Scopus Publications

Green Products and Electronic Word of Mouth: A Study Special Reference with Significance of Environmental Concern, Knowledge and Consciousness
A.R. Rajalakshmi, S. Jayakani, Harihara Shanmugam, and P.R. Ramakrishnan
The Research Publication
The report as decorated in the literature, In the contemporary setting, green products that are produced in an ecologically responsible manner are getting greater attention. The cause of the concentration of people around these items because of environmental interests such as conserving water; protecting natural resources and health consciousness. The present study aims to investigate the electronic word of mouth (e-wom) and green products purchasing connection, the study also looks into the relationship that is not direct through the attitude towards environmental concern, environmental knowledge, and environmental consciousness. The think comprises of 235 customers as respondents. The female respondents are a larger part of this inquiry. The ages of those overviewed were underneath 25 a long time to over 55 a long time. Headed To gauge e-wom influence, five indicators and to assess attitude towards environmental concern, environmental knowledge, and environmental consciousness eight indicators have been used. Respondents were asked to consider and provide details about the green items they had purchased in the previous months to gauge the regularity of their purchases. Additionally, the possibility of buying green items is indicated by the assessment of purchasing willingness for green products. According to the study, e-wom has a direct impact on Green product Purchasing, and also indirectly through environmental concern, environmental knowledge, and environmental consciousness.


A Study on Green Entrepreneurship and Electronic Word of Mouth: Special Reference with Kanchipuram District
A.R. Rajalakshmi, Dr.S. Jayakani, Dr. Harihara Shanmugam, and Dr.P.R. Ramakrishnan
The Research Publication
According to the literature, green products made in an environmentally friendly way are receiving more attention in the current context. Why are people so interested in these products, because of environmental interests such as conserving water, protecting natural resources, and health consciousness. Green entrepreneurs use this opportunity well. The current study tries to examine how electronic word of mouth influences green entrepreneurs and leads to green product purchasing associations, concurrently, Additionally, the study looks into the indirect link through the attitude towards environmental concern, environmental knowledge, and environmental consciousness. 235 customers participated in the survey as responders. In this study, women make up the majority of respondents. The respondents ranged in age from under 25 to over 55. To assess e-word-of-mouth influence, five indicators and to assess attitude towards environmental concern, environmental knowledge, and environmental consciousness eight indicators have been used. Frequency of Purchase of Green Products Respondents were asked to consider and provide specifics regarding the purchases of Green products in the previous months. The willingness to acquire Green goods is assessed by thinking about and specifying the possibility of purchasing Green products. An analysis indicates that e-word of mouth directly influences Green products which helps green entrepreneurs, and also indirectly through the attitude towards environmental concern, environmental knowledge, and environmental consciousness.


From Classroom to Boardroom: How College Education Shapes Career Decision Making in Gen Z




Consumer view on perceived risk of consumption of packed water and its effect on their buying behaviour




Impact of social media in education among the engineering graduates with special reference to Chennai city
Blue Eyes Intelligence Engineering and Sciences Engineering and Sciences Publication - BEIESP
In today’s realm of connected knowledge, the impact of social media on education has become a major motivating element. Reaching other parts of the world has become easy, and with the help of technology such as social media, the style of delivering instruction has been constantly shifting. Many educational platforms such as Swayam, MOOC, NPTEL, Virtual labs, Udemy, etc provides online teaching to the students in a very effective way. The technical tools that permit these podiums to function are also one of the driving forces behind the impact of this technology on learning. Teachers have started to equip themselves into the arcade of electronic avenues. Students too have started to use the Social media for education purposes. Hence the topic on Impact of social media in Education among the Engineering graduates would be an eye-opener for all the teaching and learning community to equip themselves to web connected learning through social media. In this paper, the authors have made a conscious effort in studying the social media effect in education among the engineering graduates using ANOVA and T-Test.


Statistical analysis on consumer's perception towards consumption of green products with special reference to Chennai City