LEENA JENEFA

@hindustanuniv.ac.in

Associate Professor
Hindustan Institute of Technology & Science, Kelambakkam, Chennai

Iam having 19 years’ of experience in the teaching field. I received Ph.D. in Management from Manonmanium Sundaranar University, M.Phil Degree from Alagappa University, MBA from Madurai Kamaraj University and Bachelor of Commerce degree from Manonmanium Sundaranar University. Prior to joining Tecnia Institute of Advanced Studies,Delhi, I worked as a RD coordinator in DMI St Eugene University,Zambia, Linton University affiliated to University of East London, Malaysia, The American College-Madurai, India, Francis Xavier Engineering College-Tirunelveli, India , Tecnia Institute of Advanced studies -Delhi, Lady Doak College, Madurai, India.
Administrative Responsibilities
Coordinator for MBA-IEV Programme, BoS Coordinator for IEV, Coordinator for Institute Innovation Cell, Protocol Member for Convocation Ceremony, Formulated M.Phil syllabus in Management, Coordinator -Research and Development, Career Guidance Cell, Member of Monitoring Committee, Mentoring for Students, Member-Squa

EDUCATION

MBA, M.PHIL, PHD

RESEARCH INTERESTS

Customer Delight and Buying Behavior
44

Scopus Publications

321

Scholar Citations

8

Scholar h-index

4

Scholar i10-index

Scopus Publications

RECENT SCHOLAR PUBLICATIONS

  • Strategic Analysis of the Global Widebody Aircraft Market: AI-Driven Fleet Optimization, Interior Innovation, and Supply Chain Resilience
    M Kanisha, P Prince, L Jenefa, S Sabharwal, SA Kumar, M Jayakumar
    2026 International Conference on Electronic Systems and Intelligent … , 2026
    2026
  • The Effectiveness of using Artificial Intelligence in Supply Chain Management
    C Arulselvan, V Adesh, NU Reddy, L Jenefa, ER Gnanaroy, M Jayakumar
    2026 International Conference on Electronic Systems and Intelligent … , 2026
    2026
  • The Role of Technology in Education: Student Learning in the Digital Age
    M Manimaran, DD Caldwell, L Jenefa, M Jayakumar
    AI, Digital Learning, and Human-Centered Innovation in Education, 311-332 , 2026
    2026
  • Pioneering the Future: A Comprehensive Look at Global Leaders in the Enterprise Metaverse
    RMD Charaan, G Glorindal, S Vidhya, A Thilagavathy, L Jenefa, ...
    AI Hallucination Management in the Enterprise Metaverse, 109-138 , 2026
    2026
  • Strategies for Training Educators in AI Literacy and Implementation
    CNV Lakshmi, S Kumar, GG Varghese, L Jenefa, PU Nandhini
    AI-Powered Pedagogy, Academic Transformation, and Faculty Empowerment, 383-404 , 2026
    2026
  • AI-Driven Robotics for Enabling Organizational Change Towards Sustainability
    L Jenefa, M Jayakumar, RMD Charaan, PR Therasa, F George, D Amutha
    Emerging AI, Governance, and Digital Innovations for Sustainable … , 2026
    2026
  • The Metaverse: New Revolution to Improve Brand Awareness in Marketing
    L Jenefa, M Jayakumar, SM DenisAmirtharaj, SA Kumar
    Improving Business Through Marketing, Cross-Cultural Management, and Public … , 2026
    2026
  • The Role of Women: Entrepreneurial Startups in Shaping a Sustainable Future
    S Vijayalakshmi, S Satheeshkumar, M Jayakumar, L Jenefa, ...
    Navigating ESG in Global Entrepreneurial Ecosystems, 145-170 , 2026
    2026
  • Impact of AI in Patient Engagement: Smart Revolution in Health Sector
    L Jenefa, M Jayakumar
    Next-Generation Medical Devices and Robotics, 1-16 , 2026
    2026
  • An Analysis of Growth, Economic Development, and Sustainability in Small and Medium Enterprises With AI
    L Jenefa, M Jayakumar, S Ashokkumar
    Unlocking Growth and Sustainability for Small and Medium Enterprises With AI … , 2026
    2026
    Citations: 2
  • Enhancing Food E-Commerce Through Immersive Virtual Reality: An Reality: An Extended Technology Acceptance Model Approach for Consumer Adoption in the Post-Pandemic Era
    L Jenefa, SS Hameed, M Abinash, SB Jeshurun, A Ravikumar, ...
    2025 International Conference on Computational Innovations and Sustainable … , 2025
    2025
  • Impact of Al in Patient Engagement
    M Jayakumar
    Next-Generation Medical Devices and Robotics, 1 , 2025
    2025
  • A REVIEW ARTICLE ON THE ROLE OF LEADERSHIP AND MANAGERS IN ENGAGING EMPLOYEES
    EC Chitanda, L Jenefa
    2025
  • Unleashing the Power of Brand Awareness in the Fashion Industry Through Artificial Intelligence
    JS Kadyan, S Siddik, M Jayakumar, RMD Charaan, L Jenefa
    2025 2nd International Conference on Computing and Data Science (ICCDS), 1-6 , 2025
    2025
  • Leveraging IoT in Digital Marketing Campaigns for Enhanced Customer Engagement and ROI
    JS Kadyan, ER Gnanaroy, M Jayakumar, L Jenefa, A Bhuvaneswari
    2025 2nd International Conference on Computing and Data Science (ICCDS), 1-6 , 2025
    2025
  • The Implication of Artificial Intelligence-Powered Chatbots at e-Commerce Platform for Customer Satisfaction
    M Jayakumar, L Jenefa, GM Shaju, S Sabharwal, AM Ibrahim, ...
    2025 2nd International Conference on Computing and Data Science (ICCDS), 1-6 , 2025
    2025
    Citations: 1
  • Ethics of AI in Technological Interruption: Discomfort on Employee Job Insecurity and Turnover
    M Sneha, AM Ibrahim, SD Sathyaseelan, L Jenefa, M Jayakumar, ...
    2025 Annual International Conference on Data Science, Machine Learning and … , 2025
    2025
  • AI-Driven Robotics for Real-Time Processes in Manufacturing Sector for Organizational effectiveness
    M Jayakumar, D Amutha, L Jenefa, A Saravanan, BLC Yiong
    2025 International Conference on Computational Robotics, Testing and … , 2025
    2025
    Citations: 1
  • Unveiling the enigma of shadow: Ethical difficulties in the field of AI
    S Catherine, NV Suresh, T Mangaiyarkarasi, L Jenefa
    2025
    Citations: 48
  • Ethics of AI Technology Interruption and Discomfort on Employee Turnover
    V Yugendran, L Jenefa, M Jayakumar, M Sakthivel
    2025 International Conference on Data Science, Agents & Artificial … , 2025
    2025
    Citations: 2

MOST CITED SCHOLAR PUBLICATIONS

  • Unveiling the enigma of shadow: Ethical difficulties in the field of AI
    S Catherine, NV Suresh, T Mangaiyarkarasi, L Jenefa
    2025
    Citations: 48
  • Data analysis on mobile payment technology with reference to users’ behaviour of retail goods in India
    K Maran, P Priyadarshini, L Jenifa, CR Senthilnathan, P Venkatesh
    2021 4th International Conference on Computing and Communications … , 2021
    2021
    Citations: 28
  • Calendar anomalies in National stock exchange indices
    M Selvarani, L Jenefa
    IUP Journal of Applied Finance 15 (1), 56 , 2009
    2009
    Citations: 21
  • Impact of Green HRM on Work-Life Balance of Employees in Automobile Industry: An Empirical Investigation
    G Manoj, L Jenefa, S Sarah, T Velmurugan, K Çapraz
    Calitatea 23 (191), 129-136 , 2022
    2022
    Citations: 11
  • An exploration of consumer engagement strategies through the lens of artificial intelligence in marketing personalization
    S Thandayuthapani, P Thirumoorthi, P Elantheraiyan, L Jenefa, ...
    Integrating AI-Driven Technologies Into Service Marketing, 135-152 , 2024
    2024
    Citations: 9
  • Impact of AI powered resources on students performance
    R Krishnan, L Jenefa, L Kandasamy, G Thangarasu, R Vel
    2023 Second International Conference On Smart Technologies For Smart Nation … , 2023
    2023
    Citations: 9
  • A study on factors influencing personal and economic related stress among secondary school teachers with reference to Zomba, Malawi
    S Michael, DL Jenefa
    Global Journal on International Business and Economics Development 2 (1-2018 … , 2018
    2018
    Citations: 9
  • Behavioral impact of customer satisfaction and customer retention in textile industry
    L Jenefa, R Kaliyamoorthy
    International Journal on Global Business Management & Research 3 (1), 51 , 2014
    2014
    Citations: 9
  • The Impact of AI-Driven Content Marketing on Social Media Customer Engagement
    R Dulloo, M Jayakumar, L Jenefa, KG Kind, S Waller
    Strategic Blueprints for AI-Driven Marketing in the Digital Era, 109-144 , 2025
    2025
    Citations: 8
  • The Implementation of Artificial Intelligence Tools In Retail Sector Among Consumers - A New Evolution Traditional to Morden
    L Jenefa, A Kumar S, BLC Yiong, M Jayakumar, L Lokesh B, M Sakthivel
    2024 International Conference on Electronic Systems and Intelligent … , 2025
    2025
    Citations: 8
  • Exploring organizational adoption of innovative technologies in consumer online purchase
    M Jayakumar, L Jenefa, MK Badrinarayanan, KS Sarah, A Kumar, ...
    2024 International Conference on Emerging Research in Computational Science … , 2024
    2024
    Citations: 8
  • Reskilling the Workforce for Technological Advancement
    O Meçik
    IGI Global , 2024
    2024
    Citations: 8
  • Redesigning of Marketing Mix Elements Affecting Medical Tourism Through Artificial Intelligence (AI)
    ALRAHR Karuppasamy Ramanathan, Leena Jenefa
    Reskilling the Workforce for Technological Advancement 1, 222-240 , 2024
    2024
    Citations: 8
  • Consumer Online Buying Behavior-An Exploratory Factor Analysis Approach.
    JS Kadyan, L Jenefa
    Journal of Critical Reviews , 2020
    2020
    Citations: 8
  • Socio-economic factors influencing the buying behaviour with special reference to selected garment retail outlet in Chennai
    L Jenefa, RM Kumar, JS Kadyan
    International Journal of Business and Management Invention 2 (12), 1-11 , 2013
    2013
    Citations: 8
  • Impact of digital advertisement on garments buying behavior
    L Jenefa
    Int. J. Transform. Operat. Market. Manag 1 (1) , 2017
    2017
    Citations: 6
  • Artificial Intelligence and Machine Learning in Business Applications
    N Mishra, AVS Kumar, L Jenefa, H Kumar, S Neelima
    Cutting-Edge Technologies for Business Sectors, 1-28 , 2025
    2025
    Citations: 5
  • Enhancing Customer Delight-The Implementation of Artificial Intelligence Tools in Sales and Marketing in Online Platform
    JS Kadyan, M Jayakumar, A Kumar, L Jenefa
    2024 International Conference on Emerging Research in Computational Science … , 2024
    2024
    Citations: 5
  • Impact of AI for Online Shopping through Enhancing Personalised Recommendations
    M Jayakumar, A Kumar, KS Ganesh, L Jenefa
    2024 International Conference on Emerging Research in Computational Science … , 2024
    2024
    Citations: 5
  • Artificial Intelligence In Digital Marketing Platform: Impact In Consumer Buying Behaviour
    M Jayakumar, L Jenefa, N Mishra, A Kumar, S Sumitha
    2024 International Conference on Emerging Research in Computational Science … , 2024
    2024
    Citations: 5

Publications

73. “Problems and Prospects Of Micro, Small And Medıum Enterprises In Lusaka” Current Debates in Social Sciences InTraders 2020-3, December 2020 ,. e- ISBN: 978-625-7280-80-8
74. “Unleashed A Revolution In Education ! An Empirical Study with Special Reference Towards Drastic Turn from Traditional to Blended Learning” Impact of COVID-19 on the Business Sector. May 2021,pp 187-194. ISBN: 978-81-949524-1-1
75. “An empirical study on Occupational Stress and Coping Strategies”,“Turkish Online Journal of Qualitative Inquiry” (TOJQI)Volume 12, Issue 5, June 2021:597-61, ISSN 1309-6591
76. “An Empirical Study on the Consumer Buying Behaviour towards Electronic Goods. “,International Research Journal of Management Sociology & Humanities. Vol 12 Issue 10 [Year 2021pp 309-317. ISSN 2277 – 9809 (online) ISSN 2348 - 9359 (Print).
77. “Analytical Review of Direct Taxation in India”, International Research Journal of Management Science & Technology,pp100-110, Vol 12 Issue 9 [Year 2021] ISSN 2250 – 1959 (0nline) 2348 – 9367 (Print)
78. “ Impact of Consumer intention and new revolution towards Online Consumer”, International Research Journal of Management ,Vol 12 Issue 10 [Year 2021]pp 64-79 ISSN 2250 – 1959 (0nline) 2348 – 9367 (Print)
79. “Customers acceptability for Digital Banking Channels in India –An Empirical study” published in journal of the Asiatic society of Mumbai .ISSN: 0972-0766, Vol.: XCIV, No:03, 2021.
80. “Fostering the skill sets of entrepreneurs with regard to