Luis Miguel Romero Rodriguez

@romero-rodriguez.com

Associate Professor, Department of Communication Sciences and Sociology
Rey Juan Carlos University



                          

https://researchid.co/lromero2021

Luis M. Romero-Rodríguez es Profesor Titular de Comunicación Estratégica en la Facultad de Ciencias de la Comunicación de la Universidad Rey Juan Carlos (Madrid, España), y desde mayo de 2022 está acreditado al cuerpo docente de Catedráticos de Universidad por la Agencia Nacional de evaluación del profesorado (ANECA). En la actualidad es profesor responsable del Máster Universitario en Comunicación de la Salud de la URJC y profesor de su programa de Doctorado en Ciencias Sociales y Jurídicas, en la línea de investigación Comunicación. Asimismo, es profesor invitado en varios programas de postgrado en la Universidad de Especialidades Espíritu Santo (Ecuador), la Universidad Autónoma de Barcelona, y la Universidad Nebrija (España), siendo colaborador externo de su programa de Doctorado en Comunicación Digital y Medios.

EDUCATION

Doctor en Comunicación por las universidades de Huelva, Sevilla, Málaga y Cádiz (2014), premio extraordinario de Doctorado por la Universidad de Huelva (2015) y Máster en Comunicación Social por la Universidad de Almería (España). Ha realizado postgrados en Derecho y Políticas Internacionales por la Universidad Central de Venezuela y en Docencia Universitaria por la Universidad Nueva Esparta (Venezuela). Me licencié en Comunicación Social, mención Comunicaciones Corporativas y en Derecho por la Universidad Santa María (Venezuela).

RESEARCH, TEACHING, or OTHER INTERESTS

Communication, General Social Sciences, Health (social science), Cultural Studies

75

Scopus Publications

3733

Scholar Citations

34

Scholar h-index

85

Scholar i10-index

Scopus Publications

  • Owned media, influencer marketing, and unofficial brand ambassadors: differences between narratives, types of prescribers, and effects on interactions on Instagram
    José Daniel Barquero Cabrero, Bárbara Castillo-Abdul, Juan Andrés Talamás-Carvajal, and Luis M. Romero-Rodríguez

    Springer Science and Business Media LLC
    AbstractIn the current era of the attention economy, users find themselves in social networks over-saturated with advertising that tends not to catch the public’s attention or have great credibility. In this sense, brands are trying to get closer to their audiences by using non-invasive, user-generated storytelling strategies with a more natural and experience-focused message. This research aims to compare which narrative elements used by the official accounts of 5 Ibero-American nation brands on Instagram and by the users (UGC) of hashtags promoted from those official accounts generate greater organic interaction on that social network (likes and comments). With a correlational view, we seek to compare whether the promotion of countries generates greater interaction between those generated by owned media and by users (UGC). For this purpose, two analysis sheets were designed and validated to perform quantitative, descriptive, and correlational content analysis and were applied, on the one hand, to 5 official profiles of Ibero-American countries (Argentina, Ecuador, Mexico, Panama, and Venezuela) and on the other hand, using the hashtags promoted from these official accounts, the 100 posts of user-generated content (UGC) with greater relevance according to the platform were chosen. The main results show that Reels reach almost five times higher than any other type of posts in UGC accounts, while on the contrary, in corporate accounts, they are the types of content with the least interactions. Unlike what one might think, contests (giveaways) on official accounts generated fewer likes and social responsibility content, and posts featuring influencers and celebrities also failed to achieve significant interactions. Overall, official accounts generate the same amount of likes as UGC but significantly fewer comments. Brands only outperform UGC in likes in individual Photographs or Photo Rolls, while UCG outperforms brands in Reels for both metrics.

  • Audiovisual in the streaming era: Millennials’ and centennials’ perspectives on cruelty and historical truthfulness
    Carlos Fernández-Rodríguez, Luis Miguel Romero-Rodríguez, and Belén Puebla-Martínez

    Bastas Publications
    The current audiovisual landscape via streaming is characterized by images loaded with aesthetics and violence. Therefore, the main objective of this study is to decipher the audience’s feelings about the violent and dystopian plots that saturate the current panorama of audiovisual entertainment through a survey aimed at millennials and centennials in Spain and Mexico, who are the viewers who consume the most streaming platforms of the two countries. The results show that viewers do not feel that these series, contrary to what it might seem, cause them sadness or low spirits, and, likewise, these viewers consume these products without having a specific idea of whether the audiovisual should show cruelty, historical accuracy or the vicissitudes of the world. In conclusion, this research provides a current map of the feelings of the OTT audience about the shocking, bloody, and visceral images that are so present in the routine of young audiences.

  • Audiovisual content viewing practices and the psychosocial sentiment of political efficacy in younger audiences from Spain and Mexico
    Carlos Fernández-Rodríguez, Luis Miguel Romero-Rodríguez, and Belén Puebla-Martínez

    Universidad de Piura
    Millennials y centennials son dos generaciones muy implicadas con las cuestiones sociales a nivel político y tecnológico. Este interés ha suscitado en muchos de estos individuos, algunos miembros de comunidades "woke", una búsqueda del lenguaje políticamente correcto tanto en las redes como en la ficción audiovisual contemporánea consumida habitualmente en plataformas de streaming. Este estudio tuvo como objetivo analizar el sentimiento psicosocial de eficacia política que tienen los millennials y centennials como usuarios de plataformas de streaming en España y México para determinar su predisposición y justificación para priorizar sus puntos de vista ante la censura y cancelación de contenidos. Los resultados revelan que los centennials tienen un mayor sentimiento de eficacia que los millennials, siendo estos últimos los más preocupados por la censura y la libertad de expresión a la hora de recibir una noticia.

  • Toward state-of-the-art on social marketing research in user-generated content (UGC) and influencers
    Luis M. Romero-Rodriguez and Bárbara Castillo-Abdul

    Emerald
    PurposeThis study examines the research that has been conducted on user-generated advertising content in the social marketing strategies of commercial brands to understand the phenomenon, explore academic interest in the topic and identify areas of limited thematic coverage.Design/methodology/approachA systematic review of existing scientific literature in the Web of Science (WoS) and Scopus was carried out using the PRISMA protocol. A co-occurrence matrix was used to review emerging topics on user-generated content (UGC) and influencer marketing, allowing the identification of articles (n = 59) related to the objective of this research.FindingsMost research has analyzed UGC in images or text, but only very few have addressed videos and other digital formats (such as reels, image carousels or podcasts), although there is sufficient work focused on Twitter, Facebook and YouTube. There was no evidence of work exploring the effects, repercussions and possible dangers of uncontrolled brand exposure through Unofficial Brand Ambassadors.Originality/valueThe literature review has allowed finding important areas of future research that the scientific community has not sufficiently addressed. Likewise, this work shows structurally several classifications of UGC, which will facilitate future research to deepen and broaden these categories.

  • ‘Millennials and centennials’ perspective on streaming narratives in Spain and Mexico: Spiral of silence, bandwagon effect, and third person effect
    Carlos Fernández-Rodríguez, Luis M. Romero-Rodríguez, and Belén Puebla-Martínez

    Royallite Global
    Viewers are increasingly used to the link between entertainment and technology in the current media ecosystem. The success of consuming streaming platforms when watching movies and series shows how the audience is more involved in new forms of viewing, at any time, at any moment, and with any content. This research aimed to examine the perception of millennial and centennial audiences in Spain and Mexico, the two Spanish-speaking countries with the highest streaming consumption, about audiovisual content producers for entertainment. Three theories on public perception (spiral of silence, bandwagon effect, and third-person effect) were used as the basis of the research questions to unravel the extent to which younger audiences in these countries consider that production companies are, or are not, ethical in the representation of what may be labeled as "sensitive topics". The results show that centennials are more confident in their critical perceptions of controversial issues in movies and series, while, on the other hand, millennials approach their perceptions with more cautiousness and confusion.

  • Iconographic-symbolic analysis model of Corporate Visual Identity (CVI): Application test on pharmaceutical companies in Spain
    Luis M. Romero-Rodríguez, Bárbara Castillo-Abdul, and Patricia Sánchez-Holgado

    Universitat Autonoma de Barcelona
    This study presents a taxonomy to analyze the Corporate Visual Identity (CVI) through the theoretical construction of iconographic variables. The instrument was validated by an expert panel and a pilot test that examined the CVI of the 50 leading pharmaceutical companies in Spain. The instrument was organized by graphic elements: iconographic sign, linguistic sign, and plastic sign, and helped to catalog the symbolic components of CVI. In the Spanish case, due to its cultural and social context, pharmaceutical brands prefer typographies with no strokes, simple lines, capital letters, and round and medium strokes.

  • Corporate visual identity of financial institutions in Spain: iconographic-symbolic web content analysis
    Arlen Sanz Peralta, Marta Ortiz Ramos, and Luis M. Romero-Rodriguez

    Fundacion Universitaria San Pablo CEU
    La presente investigación examina la identidad visual de las 72 principales entidades financieras que operan en España a través de un modelo de análisis de contenido iconográfico-simbólico construido ad hoc. Para ello se diseña y valida una ficha de análisis provista de variables teóricas donde cada objeto de muestra responde a las categorías agrupadas por razones de similitud y bajo criterios formales obtenidos del estudio de toda la literatura relacionada con los elementos gráficos fundamentales -signo icónico, lingüístico y plástico- y su aplicación al mundo virtual. Entre los resultados queda demostrado que la legibilidad y modernidad son prioritarias en la mayoría del corpus muestral, con un estilo de tipografía sin remates, trazos simples, caracteres mayúsculos, redondos y de grosor medio. Además, las entidades dan preferencia a otros valores aparte de la profesionalidad y estabilidad, como lo es la cercanía o la confianza, haciendo uso en las composiciones de un rango de calidad de 2-3 colores de combinación cromática donde es apreciable la equidad entre cromáticas frías y cálidas.

  • Impact of Teaching Workload on Scientific Productivity: Multidimensional Analysis in the Complexity of a Mexican Private University
    Maria Soledad Ramirez-Montoya, Hector G. Ceballos, Sandra Martínez-Pérez, and Luis M. Romero-Rodríguez

    MDPI AG
    Researchers primarily dedicate their time to teaching in Latin American universities. For this reason, it is essential to determine how teaching time affects (or contributes to) the scientific productivity of researchers working under these conditions. We analyzed the incidence of gender, groups taught at undergraduate and graduate levels, the researcher proficiency level, and the number of thesis students advised, among others, for the impact on the scientific productivity (annual publications) of a group of professors. We analyzed the data using both statistical and regression methods. Contrary to our initial hypothesis, the number of groups taught does not significantly influence research productivity; it is affected by other factors such as belonging to the Mexican Researcher System (SNI) or having a researcher or administrative position at the institution. Our results can help guide the formulation of academic and research policies that contribute to the scientific productivity of Latin American universities.

  • Guest editorial: Digitalization of Corporate Communications: a multi-stakeholder approach
    Luis M. Romero-Rodríguez and Bárbara Castillo-Abdul

    Emerald

  • Patterns and Actors of Disinformation: Analysis of Debunked Hoaxes in Spain in 2022
    David Blanco-Herrero, Bárbara Castillo-Abdul, and Luis Miguel Romero Rodríguez

    KOME Journal
    This research examines the patterns followed by disinformation in Spain through the fact-checking activities of Maldita.es, the leading fact-checking organisation in Spain. We sought to answer three research questions: 1. What are the predominant topics of the hoaxes debunked by Maldita.es? 2. Who is responsible for the creation and dissemination of these hoaxes? and 3. In what formats and platforms are these hoaxes generally distributed? For this purpose, we conducted a quantitative content analysis of 729 hoaxes fact-checked in 2022 by Maldito Bulo. 40.7% of the debunked hoaxes were related to social issues, while 37.2% focused on political affairs. Regarding those responsible for the creation and dissemination, most of the hoaxes came from unidentified sources, although when the identity is known, the most frequent contributors are social media accounts, alternative and partisan pseudo-media and journalists. These results explore the general disinformation scenario in Spain, using fact-checking as an approximation and discussing its implications.

  • Streaming audiovisual audiences: analysis of the feelings of efficacy, alienation and cynicism in millennials and centennials in Spain and Mexico
    Carlos Fernández-Rodríguez, Luis M. Romero-Rodríguez, and Belén Puebla-Martínez

    Informa UK Limited

  • Apomediation and Disintermediation: YouTube Prescribers on Fad Diets
    Bárbara Castillo-Abdul, David Blanco-Herrero, and Luis M. Romero-Rodríguez

    Bentham Science Publishers Ltd.
    Background: As a result of the confinements of the COVID-19 pandemic and the sedentary lifestyle due to teleworking, there is an increase in weight gain and dietary carelessness in the population, which leads to an increase in offers of fad diets based on recommendations made by digital influencers. Objective: The aim of the study was to examine the characteristics of dietary recommendation videos made by non-health professional prescribers in Spanish and English to understand what patterns are followed by the productions of this type of content and what effects they have on the interaction they receive. Methods: An exploratory walkthrough method analysis was applied to define the variables of a codebook, followed by a content analysis of a sample of 50 videos published between January 2020 and July 2021. Results: Most of the videos are published in the first months of the year, probably aimed at users seeking to reduce the weight gained during Christmas. The productions were characterized by having a very personal tone, informative and with relatively plural information, sometimes addressing the risks of diets or slimming products, and, although recommendations abound, the voices of experts are not frequent. Conclusion: The products and diets addressed in the videos often have a high health risk and do not involve practices recommended by experts, so although sometimes their contraindications or associated risks are pointed out, the promotional component and the search for traffic to the channel seem to be more relevant factors than public health in these videos.

  • The Process of the Transfer of Hate Speech to Demonization and Social Polarization
    Luis M. Romero-Rodríguez, Bárbara Castillo-Abdul, and Pedro Cuesta-Valiño

    Cogitatio
    We are living through a time of major political changes due to the rise of populist leaders and the resurgence of extreme ideological movements. The emergence of this phenomenon is due, to a large extent, to the ease with which these political actors can disseminate and spread their messages without any limits through social networks, leaving aside the former “fourth power” of the media as filterers and reinterpreters of information. Generally, the formula used by these leaders and movements is usually based on symbolic social division and polarization through hate speeches that allow demonizing their adversaries while antagonizing the issuers: a discursive “us” against “them” based on verbal violence to dehumanize an “exogroup.” We want to discuss the importance of understanding the process of communicational transfer—which begins with hate speech and evolves into demonization and social polarization—as a strategic basis for creating an ideal scenario for the growth and strengthening of populist discourse, which is reductionist and simplifying in nature.

  • Girl YouTubers: Interaction, creation, educational content and emotions during COVID-19 confinement
    Javier Gil-Quintana, Antonio Ruiz Galisteo, and Luis M. Romero-Rodríguez

    Instituto Universitario de Lisboa (ISCTE-IUL)
    In Spain, the COVID-19 pandemic forced absolute confinement from March 15 to July 21, 2020. On the other side of the screen, YouTubers girls and boys, creators of specific content for their peers, took the opportunity to increase their productions. This research examines 73 creations made during the confinement period by six Spanish YouTubers girls categorized as influencers by the number of reproductions and followers of their channels through content analysis to evaluate the interactions, content generated and subjective aspects of projection of the emotional state of these minors. The results show an increase in the number of interactors, positioning the female sector as the most prevalent gender. The contents have been related to the COVID-19 theme, while, in the emotional aspect, the influencers were not affected by the great sadness that hit Spain with the death of thousands of people.

  • Integrated research model for web interfaces: toward a taxonomy of quantitative and qualitative analysis for digital native media
    Santiago Tejedor, Luis M. Romero-Rodríguez, and Lluís Codina

    Ediciones Profesionales de la Informacion SL
    In a context marked by the emergence of new platforms and interfaces, digital native media face the challenge of organizing and presenting their content in an effective and eloquent way. This milestone requires ongoing work toward the identification and conceptualization of the dimensions that map the structural and formal requirements necessary for fluid communication with audiences and adequate visibility in the digital ecosystem. This study, which adopts a quantitative–qualitative methodological design, proposes, describes, and applies a taxonomy for the analysis of digital media web interfaces. Based on a review of the literature, two rounds of expert judgment, and a pilot test, the research identifies 14 thematic dimensions, 36 indicators, and 69 variables. The study focuses on the importance of renewing research about taxonomy related to structural dimensions that address narrative, quality, usability, information search, and content redissemination and socialization, among other aspects. The study of web interfaces applied to journalism demands long-term research work with a holistic approach that, at a conceptual and practical level, can offer proposals for analysis and diagnosis on the basis of an integrated method.

  • MEDIA LITERACY OF YOUNG BOLIVIANS IN THE PRESENCE OF THE MANIPULATION OF INFORMATION BY THE AUDIOVISUAL MEDIA


  • Guest editorial: Happiness management: key factors for sustainability and organizational communication in the age of Industry 4.0
    Rafael Ravina Ripoll, Luis M. Romero-Rodríguez, and Eduardo Ahumada-Tello

    Emerald
    Under this approach, concepts such as subjective wellbeing and happiness are accessed, which are analyzed as key factors for economic development in a global space where, due to the accelerated emergence of technological and scientific capabilities in production processes, the focus on the processes, tools and economic and technological results above the aspirations, perceptions and satisfaction of the members of the organization (McConvill, 2020). In the literature, we find studies that have carried out the analysis of happiness perception indices so that they can be assessed from the development of strategies that encourage people to start or increase the practice of exercises that improve their health, as well as the development of healthy habits that help increase people’s abilities and finally develop their self-confidence and look for alternatives that confirm the result of a deep analysis where, through the use of quality of life, areas for improvement can be found (Lee and Yoon, 2020;Zhou et al., 2021;Danish and Nawaz, 2022). [...]this approach to the phenomenon of people’s happiness and especially its effect on the state of wellbeing and its implications for organizations, it is important to consider that there are other aspects where the study of this construct requires an adequate analysis. In addition to growing productivity, improving transparency and governance, being a fundamental axis in the construction of social capital and the empowerment of individuals through the construction of knowledge, they have also become a latent risk for the privacy of individuals, they have affected the labor structure and disappeared jobs, they have also impacted behavior habits in terms of a sedentary lifestyle and physical activity and finally, they have generated a new form of social classism where the digital world is now the way to differentiate groups.

  • Workplace happiness as a trinomial of organizational climate, academic satisfaction and organizational engagement
    Rafael Ravina-Ripoll, Luis M. Romero-Rodríguez, and Eduardo Ahumada-Tello

    Emerald
    Purpose The present research aims to study the correlations among organizational climate, academic satisfaction and organizational commitment as factors that influence happiness at work by applying a structural equation model to Spanish National Police cadets. Design/methodology/approach A descriptive, quantitative, correlational, exploratory and cross-sectional empirical study was carried out. A measurement instrument was applied to a target population of 397 student-inspectors enrolled for the 2018–2020 academic year on the executive scale at the National Police School (EPN) in Spain. A sample of 190 surveys was obtained, of which 33 were open competition, 52 were competitive examinations and 105 were selective seniority. Findings Structural equation modeling shows that academic satisfaction, organizational climate and practical organizational commitment are recommended variables for assessing happiness within organizations. On the other hand, there is a bit of a positive relationship between happiness and practical organizational commitment. The same is not true for the parameters of academic satisfaction and organizational climate. Originality/value This study fills a gap in the literature on the analysis of governance models in public administration. This is particularly relevant in professions that require a high degree of engagement with citizens, such as police officers. According to the authors’ knowledge, this study is one of the first works to analyze corporate governance in police cadet schools in Spain under the happiness management approach. It contributes by offering a better understanding of the psychosocial variables that affect the existence of good governance.


  • Corporate social responsibility communication of male luxury fashion brands: analysis on Instagram, Facebook and TikTok
    Bárbara Castillo-Abdul, Eglée Ortega Fernandez, and Luis M. Romero-Rodriguez

    Emerald
    PurposeThis study aims to analyze the content on corporate social responsibility (CSR) of Gucci, Prada and Ermenegildo Zegna on the social networks Instagram, Facebook and TikTok in order to examine the focus of the publications of these luxury brands, what type of content is more frequent and which ones generate more interaction and engagement.Design/methodology/approachAn interpretive content analysis of a sample of 92 posts on CSR published between December 2021 and June 2022 is used. For this purpose, an analysis sheet validated through theoretical constructs and pilot testing is used.FindingsMost of the social responsibility content of the fashion brands analyzed is linked to the use of sustainable materials, the protection of natural spaces and, in the particular case of Prada, the protection of the oceans. The posts that achieve the highest interactions are videos and photo reels. Although the strategies that significantly increase brands' reach on social networks are collaborations and joint posts with other fashion brands, as is the case of Gucci with NorthFace and Prada with Adidas. Also, one of the main findings of this research has been to identify that brands may be using TikTok – perhaps experimentally – to reach stakeholders in Asian countries, especially China, where other platforms such as Instagram or Facebook may have a more limited reach.Originality/valueThis research shows that the social responsibility activities of luxury fashion brands leverage the content marketing strategy in social networks. It also demonstrates the importance of the Asian market (mainly Chinese) in the outreach strategies of brands, as is the case of Gucci and Prada, which bet on CSR activities for the protection of the Asian tiger in the framework of the year of the tiger in the Chinese horoscope, as well as the publication of certain content on TikTok.

  • OK, Boomer: New Users, Different Platforms, New Challenges
    Luis M. Romero-Rodríguez, Santiago Tejedor, and Inmaculada Berlanga

    Cogitatio
    The popularization of new interaction spaces brings new narratives and social phenomena that merit attention from the scientific community. Based on the existing literature on the new challenges facing the communication discipline with these emerging narratives, this editorial summarizes the empirical and theoretical contributions of the thematic issue entitled “New Narratives for New Consumers: Influencers and the Millennial and Centennial Generations.” The authors emphasize that the studies selected for this thematic issue explore the innovative features and opportunities of the emerging scenarios and offer a cautionary account of their structural problems and the urgency of a new media literacy.

  • Coworking spaces and virtual learning communities in Social Networks: Case Study of #ElClaustroDeIG on Instagram
    Raquel Gómez-Martínez and Luis M. Romero-Rodríguez

    Universidad de Oviedo
    Social networks are consolidated as spaces for the exchange of valuable content. It is not surprising to find spaces for the exchange of good teaching practices in virtual learning communities, so the objective of this study is to analyze, through the case study of #ElClaustrodeIG on Instagram, the educational content focused on teaching that is shared for the Ibero-American community in Spanish, as well as the analysis of the users who share their experiences and good practices in this social network. In order to do this, content analysis is first carried out, through an analysis sheet to 300 posts and a questionnaire is applied to 130 users of this hashtag on Instagram in order to analyze their patterns of use, their interests and motivations, their training in ICT and social networks, as well as the impact that the use of this social network has on their professional development and the gratification they expect. The results show that most of the publications are about good practices for primary and preschool education while most of the users think that Instagram is an ideal space for non-formal learning, applying in the classrooms many of the good practices shared in this coworking space. 

  • ‘How to Botox’ on YouTube: Influence and Beauty Procedures in the Era of User-Generated Content
    Bárbara Castillo-Abdul, Daniela Jaramillo-Dent, and Luis M. Romero-Rodríguez

    MDPI AG
    The current media environment is complex and has important effects on all aspects of life, including beauty and health. In this sense, YouTube has become one of the main contexts for the dissemination of tutorials and content related to medical procedures such as the application of Botox. Thus, the present study constitutes the first exploratory analysis of YouTube videos in Spanish related to this procedure. A preliminary analysis of 221 YouTube videos yielded a final sample of the 50 most viewed videos within this genre. The analysis was carried out through a quantitative content analysis assessing the popularity of the videos, contact and emotive strategies by the creator, the credibility conveyed, and the characteristics of information about the procedure itself. Results suggest that these influencers align with mainstream Internet celebrity culture in practices that aim at increasing their following and views, as well as calls for subscriptions and visits to other platforms and profiles. Moreover, they include different strategies to establish their credibility but emphasize personal experience. The positive portrayal of the procedure, including positive emotions and content that highlights the benefits, is interesting and supports the commercial nature of much of the content.

  • Symbolic-discursive violence and new media: An epistemological perspective
    Sabina Civila, Luis M. Romero-Rodríguez, and Ignacio Aguaded

    Intellect
    The following research studies, from a theoretical perspective, the different forms of symbolic and discursive violence and the transmission of hate speech through new media. The main objective is to understand the consequences of symbolic violence through language and how this affects freedom of expression. Reflective and critical argumentation is highlighted through an exploratory analysis carried out by a literature review, where it is determined that the confrontational narrative used by the media contributes to the dehumanization, demonization and polarization of specific collectives.

  • YouTubers as influencers in the responsible promotion and Happiness management of fashion brands


RECENT SCHOLAR PUBLICATIONS

  • Apomediation and Disintermediation: YouTube Prescribers on Fad Diets
    B Castillo-Abdul, D Blanco-Herrero, LM Romero-Rodrguez
    The Open Public Health Journal 16 (1) 2023

  • Patterns and Actors of Disinformation: Analysis of Debunked Hoaxes in Spain in 2022
    D Blanco-Herrero, B Castillo-Abdul, LM Romero-Rodrguez
    Kome: An International Journal of Pure Communication Inquiry 11 (2), 1-19 2023

  • Scorsese, hipertexto y antihroes: Taxi Driver y El Rey de la Comedia frente a Joker y The Batman
    C Fernndez-Rodrguez, LM Romero-Rodrguez
    Fonseca, Journal of Communication, 93-113 2023

  • Audiovisual content viewing practices and the psychosocial sentiment of political efficacy in younger audiences from Spain and Mexico
    C Fernndez-Rodrguez, LM Romero-Rodrguez, B Puebla-Martnez
    Revista de Comunicacin 22 (2), 117-133 2023

  • Audiovisual in the streaming era: Millennials’ and centennials’ perspectives on cruelty and historical truthfulness
    C Fernndez-Rodrguez, LM Romero-Rodrguez, B Puebla-Martnez
    Online Journal of Communication and Media Technologies 13 (4), e202350 2023

  • ‘Millennials and centennials' perspective on Streaming narratives in Spain and Mexico: Spiral of silence, bandwagon effect, and third person effect
    C Fernndez-Rodrguez, LM Romero-Rodrguez, B Puebla-Martnez
    Research Journal in Advanced Humanities 4 (3), 38-54 2023

  • Owned media, influencer marketing, and unofficial brand ambassadors: differences between narratives, types of prescribers, and effects on interactions on Instagram
    JD Barquero Cabrero, B Castillo-Abdul, JA Talams-Carvajal, ...
    Humanities & Social Sciences Communications 10 (301), 1-12 2023

  • Journalism on Forced Migration in Latin America: Recommendations from Experts and International Journalism Guides from a Qualitative Study
    G Lotero-Echeverri, LM Romero-Rodrguez
    The Qualitative Report 28 (5), 1473-1495 2023

  • Impact of Teaching Workload on Scientific Productivity: Multidimensional Analysis in the Complexity of a Mexican Private University
    MS Ramirez-Montoya, HG Ceballos, S Martnez-Prez, ...
    Publications 11 (27) 2023

  • Iconographic-symbolic analysis model of Corporate Visual Identity (CVI): Application test on pharmaceutical companies in Spain
    LM Romero-Rodrguez, B Castillo-Abdul, P Snchez-Holgado
    Grfica 11 (22) 2023

  • Girl YouTubers: Interaction, creation, educational content and emotions during COVID-19 confinement
    J Gil-Quintana, A Ruiz Galisteo, LM Romero-Rodrguez
    Observatorio (OBS) 17 (1), 188-202 2023

  • Identidad visual corporativa de las entidades financieras en Espaa: anlisis de contenido iconogrfico-simblico en web
    A Sanz-Peralta, M Ortiz-Ramos, LM Romero-Rodrguez
    Doxa comunicacin 2023

  • Towards state-of-the-art on social marketing research in User-Generated Content (UGC) and Influencers
    LM Romero-Rodrguez, B Castillo-Abdul
    Journal of Management Development 42 (2) 2023

  • The Process of The Transfer of Hate Speech to Demonization and Social Polarization
    LM Romero-Rodrguez, B Castillo-Abdul, P Cuesta-Valio
    Politics and Governance 11 (2) 2023

  • Digitalization of Corporate Communications: A multi-stakeholder approach
    LM Romero-Rodrguez, B Castillo-Abdul
    Corporate Communications: An International Journal 28 (2), 176-179 2023

  • Entrevista en profundidad aplicada a la Comunicacin
    LM Romero-Rodrguez
    Comunicacin: tcnicas y soluciones, 149-163 2022

  • Corporate social responsibility communication of male luxury fashion brands: analysis on Instagram, Facebook and TikTok
    B Castillo-Abdul, E Ortega-Fernndez, LM Romero-Rodrguez
    Management Decision 2022

  • Integrated research model for web interfaces: toward a taxonomy of quantitative and qualitative analysis for digital native media
    S Tejedor, LM Romero-Rodrguez, L Codina
    Profesional de la Informacin 31 (6) 2022

  • Competencia meditica de los/as jvenes bolivianos/as frente a la manipulacin informativa de los medios audiovisuales
    OE Valdez-Lpez, LM Romero-Rodrguez, Hernando-Gmez
    Prisma Social, 74-94 2022

  • La moda de la distopa anticapitalista en la obesa narrativa audiovisual contempornea va streaming: El lenguaje de la crueldad mediante el caso de la serie El Juego del Calamar
    C Fernndez-Rodrguez, LM Romero-Rodrguez, B Puebla Martnez
    URU: Revista de Comunicacin y Cultura, 60-82 2022

MOST CITED SCHOLAR PUBLICATIONS

  • Mediamorfosis y desinformacin en la infoesfera: Alfabetizacin meditica, digital e informacional ante los cambios de hbitos de consumo informativo
    I Aguaded, LM Romero-Rodrguez
    Education in the Knowledge Society 6 (1), 44-57 2015
    Citations: 279

  • 'Fact-checking' vs. 'Fakenews': Periodismo de confirmacin como recurso de la competencia meditica contra la desinformacin
    G Lotero-Echeverri, LM Romero-Rodrguez, MA Prez-Rodrguez
    Index.Comunicacin 8 (2), 295-316 2018
    Citations: 182

  • Dimensions and Indicators of the Information Quality in Digital Media
    LM Romero-Rodrguez, P de-Casas-Moreno, A Torres-Toukoumidis
    Comunicar 24 (49), 91-100 2016
    Citations: 131

  • Modelo Terico Integrado de Gamificacin en Ambientes E-Learning (E-MIGA)
    A Torres-Toukoumidis, LM Romero-Rodrguez, MA Prez-Rodrguez, ...
    Revista Complutense de Educacin 29 (1), 129-145 2018
    Citations: 118

  • Consumo informativo y competencias digitales de estudiantes de periodismo de Colombia, Per y Venezuela
    LM Romero-Rodrguez, I Aguaded
    Convergencia Revista de Ciencias Sociales, 35-57 2016
    Citations: 114

  • Gamification in MOOCs: Engagement Application Test in Energy Sustainability Courses
    LM Romero-Rodriguez, MS Ramirez-Montoya, JR Valenzuela Gonzalez
    IEEE Access 7, 32093-32101 2019
    Citations: 106

  • Ludificacin y educacin para la ciudadana. Revisin de las experiencias significativas
    LM Romero-Rodrguez, Torres-Toukoumidis, I Aguaded
    Educar 53 (1), 109-128 2017
    Citations: 99

  • Ludificacin y sus posibilidades en el entorno de blended learning: revisin documental
    Torres Toukoumidis, LM Romero-Rodrguez, MA Prez-Rodrguez
    RIED: revista iberoamericana de educacin a distancia 21 (1), 95-111 2018
    Citations: 95

  • Micronarrativas en Instagram: Anlisis del storytelling autobiogrfico y de la proyeccin de identidades de los universitarios del mbito de la Comunicacin
    P De-Casas-Moreno, S Tejedor-Calvo, LM Romero-Rodrguez
    Prisma Social, 40-57 2018
    Citations: 87

  • Valoracin y evaluacin de los Aprendizajes Basados en Juegos (GBL) en contextos e-learning
    A Torres-Toukoumidis, MS Ramirez-Montoya, LM Romero-Rodrguez
    EKS (Education in the Knowledge Society) 19 (4), 109-128 2018
    Citations: 86

  • Representacin discursiva y lenguaje de los 'youtubers' espaoles: Estudio de caso de los 'gamers' ms populares
    S Rego Rey, LM Romero-Rodrguez
    Index.Comunicacin 6 (1), 197-224 2016
    Citations: 82

  • Desarrollo de habilidades de lectura a travs de los videojuegos: Estado del arte
    A Torres-Toukoumidis, L Romero-Rodrguez, A Prez-Rodrguez, S Bjrk
    Ocnos Revista de Estudios sobre Lectura 15 (2), 37-49 2016
    Citations: 72

  • Pragmtica de la desinformacin: Estratagemas e incidencia de la calidad informativa de los medios
    LM Romero Rodrguez
    2014
    Citations: 72

  • Media competencies of university professors and students. Comparison of levels in Spain, Portugal, Brazil and Venezuela / Las competencias mediticas de profesores y
    LM Romero-Rodrguez, P Contreras-Pulido, MA Prez-Rodrguez
    Cultura y Educacin 31 (2) 2019
    Citations: 69

  • Aprender jugando. La gamificacin en el aula
    A Torres-Toukoumidis, LM Romero-Rodrguez
    Educar para los nuevos medios. Claves para el desarrollo de la competencia 2018
    Citations: 66

  • Analfanautas y la cuarta pantalla: Ausencia de infodietas y de competencias mediticas e informacionales en jvenes universitarios latinoamericanos
    LM Romero-Rodrguez, Torres-Toukoumidis, MA Prez-Rodrguez, ...
    Fonseca, Journal of Communication, 11-25 2016
    Citations: 62

  • La comunicacin en el escenario digital. Actualidad, retos y prospectivas
    LM Romero-Rodrguez, D Rivera-Rogel
    2019
    Citations: 61

  • Learning Leaders: Teachers or Youtubers? Participatory Culture and STEM Competencies in Italian Secondary School Students
    J Gil-Quintana, V Malvasi, B Castillo-Abdul, LM Romero-Rodrguez
    Sustainability 12 (18) 2020
    Citations: 58

  • Gamificacin en Iberoamrica: Experiencias desde la Comunicacin y la Educacin
    Torres-Toukoumidis, LM Romero-Rodrguez
    2018
    Citations: 53

  • De la demonizacin a la polarizacin: un anlisis desde el discurso digital del gobierno y la oposicin venezolana
    LM Romero-Rodrguez, I Aguaded, W Gadea
    Argos 32 (62), 97-117 2015
    Citations: 52