Samer Wa'el Abdel Latif Hamadneh
@ju.edu.jo
Assistant Professor of Marketing, school of Business
University of Jordan
RESEARCH INTERESTS
B2B Marketing, Value Co-Creation, Value Co-Destruction, Supply Chain Management
Scopus Publications
Scopus Publications
Muhammad Turki Alshurideh, Suhaib Anagreh, Emad Tariq, Samer Hamadneh, Nidal Alzboun, Barween Al Kurdi, and Sulieman Ibraheem Shelash Al-Hawary
Growing Science
This research examined how virtual reality technology affects the marketing performance of the fashion industry in Jordan. Based on a sample composed of 528 online customers, structural equation modeling (SEM) was utilized as a statistical approach for hypothesis testing. The research findings demonstrated that virtual reality technology had a positive significant impact on marketing performance. This examination provides many implications that managers in the fashion industry in Jordan could recognize, the most notable was encouraging them to focus on increased product demos utilizing virtual reality technology in order to improve customers' comprehension of the product and boost their confidence when making purchase decisions.
Muhammad Turki Alshurideh, arween Al Kurdi, Sara Yasin, Yousef Damra, Anwar Al-Gasaymeh, Haitham M. Alzoubi, Samer Hamadneh, Nidal Alzboun, and Enass Khalil Alquqa
Growing Science
In the rapidly evolving landscape of supply chain management, the advent of the metaverse presents a novel frontier with significant potential for enhancing operational effectiveness and excellence. This study aims to examine the effect of metaverse adoption on various dimensions of the supply chain, including resilience, agility, flexibility, and performance. Utilizing a quantitative research approach, the research analyzes survey data from a significant sample size of 737 organizations that have adopted metaverse technology into their supply chain operations. The employment of partial least squares structural equation modeling (PLS-SEM) offers a comprehensive understanding of the metaverse's role in enhancing the dynamism and efficiency of supply chains. This study contributes to the emerging field of digital transformation in supply chain management by providing empirical evidence on the effectiveness of metaverse technology. It bridges the gap in literature regarding the practical application of advanced digital solutions in enhancing supply chain operations and sets a foundation for future research in this area.
Muhammad Turki Alshurideh, Samer Hamadneh, Haitham M. Alzoubi, Barween Al Kurdi, Mohammed T. Nuseir, and Ahmad Al Hamad
Springer International Publishing
Ahmad Qasim Mohammad AlHamad, Samer Hamadneh, Mohammed T. Nuseir, Muhammad Turki Alshurideh, Haitham M. Alzoubi, and Barween Al Kurdi
Springer International Publishing
Haitham M. Alzoubi, Muhammad Turki Alshurideh, Mohammed T. Nuseir, Barween Al Kurdi, Ahmad AlHamad, and Samer Hamadneh
Springer International Publishing
Ahmad AlHamad, Barween Al Kurdi, Mohammed T. Nuseir, Haitham M. Alzoubi, Muhammad Turki Alshurideh, and Samer Hamadneh
Springer International Publishing
Ahmad Qasim Mohammad Al-Hamad, Samer Hamadneh, Mohammed T. Nuseir, Haitham M. Alzoubi, Barween Al Kurdi, and Muhammad Turki Alshurideh
Springer International Publishing
Muhammad Turki Alshurideh, Mohammed T. Nuseir, Barween Al Kurdi, Haitham M. Alzoubi, Samer Hamadneh, and Ahmad AlHamad
Springer International Publishing
Muhammad Turki Alshurideh, Barween Al Kurdi, Enass Khalil Alquqa, Haitham M. Alzoubi, Samer Hamadneh, and Ahmad AlHamad
Springer International Publishing
Enass Khalil Alquqa, Barween Al Kurdi, Haitham M. Alzoubi, Muhammad Turki Alshurideh, Samer Hamadneh, and Ahmad Al Hamad
Springer International Publishing
Enass Khalil Alquqa, Muhammad Turki Alshurideh, Barween Al Kurdi, Haitham M. Alzoubi, Ahmad AlHamad, and Samer Hamadneh
Springer International Publishing
Ahmad Qasim Mohammad AlHamad, Mohammed T. Nuseir, Samer Hamadneh, Muhammad Turki Alshurideh, Haitham M. Alzoubi, and Barween Al Kurdi
Springer International Publishing
Mohammed T. Nuseir, Samer Hamadneh, Barween Al Kurdi, Muhammad Turki Alshurideh, Haitham M. Alzoubi, and Ahmad AlHamad
Springer International Publishing
Barween Al Kurdi, Mohammed T. Nuseir, Muhammad Turki Alshurideh, Haitham M. Alzoubi, Ahmad AlHamad, and Samer Hamadneh
Springer International Publishing
Samer Hamadneh, Haitham M. Alzoubi, Enass Khalil Alquqa, Ata Al Shraah, Muhammad Turki Alshurideh, and Barween Al Kurdi
Springer International Publishing
Muhammad Turki Alshurideh, Barween Al Kurdi, Enass Khalil Alquqa, Haitham M. Alzoubi, Samer Hamadneh, and Ahmad Al Hamad
Springer International Publishing
Mohammed T. Nuseir, Muhammad Turki Alshurideh, Haitham M. Alzoubi, Barween Al Kurdi, Samer Hamadneh, and Ahmad AlHamad
Springer International Publishing
Ata Al Shraah, Barween Al Kurdi, Enass Khalil Alquqa, Muhammad Turki Alshurideh, Haitham M. Alzoubi, and Samer Hamadneh
Springer International Publishing
Mohammed T. Nuseir, Muhammad Turki Alshurideh, Haitham M. Alzoubi, Barween Al Kurdi, Samer Hamadneh, and Ahmad AlHamad
Springer International Publishing
Samer Hamadneh, Iman Akourm, Barween Al Kurdi, Haitham M. Alzoubi, Muhammad Turki Alshurideh, and Ahmad Qasim Mohammad AlHamad
Springer International Publishing
Muhammad Turki Alshurideh, Enass Khalil Alquqa, Haitham M. Alzoubi, Barween Al Kurdi, and Samer Hamadneh
Growing Science
The effect of information security on the e-supply chain attracted attention to investigate its relationship with the mediating role of supply chain risk in the logistics and distribution industry in the United Arab Emirates (UAE). The proposed research explored the mediating effect of supply chain risk in the logistics and distribution industry, providing unique insights for future research, literature, and targeted sectors. A descriptive, causal and analytical design with quantitative research technique was applied to the proposed research model. A sample of 301 respondents from the managerial departments of 176 logistics and distribution companies in Dubai and Abu Dhabi was used to assess the research variables. The findings revealed that the impact of information systems was positively associated with the e-supply chain, while the indirect impact of supply chain risk significantly positively impacted the e-supply chain. The research is limited to assessing the supply chain risk as an intermediary. For future research, exploring the SC risk prevention strategies' impact on the E-supply chain is recommended. Research findings are anticipated to assist communities of practice in making better information security decisions in the context of e-supply chain by clearly implementing information security policies internally and externally to enhance e-supply chain performance and SC risk management.
Muhammad Turki Alshurideh, Ahmed Al-Hadrami, Enass Khalil Alquqa, Haitham M. Alzoubi, Samer Hamadneh, and Barween Al Kurdi
Growing Science
This research aims to assess the impact of lean and agile operational strategies on improving order winners in the food service industry in the UAE. Research disclosed a few attributes with a dimensional review of lean and agile strategies that enhance strategic alignment in the food service industry of UAE to achieve the maximum benefits that have never been identified in research before. Data from 85 Sharjah-based food service companies were used for the analysis. A quantitative method with descriptive, causal and exploratory research design was used, along with convenient cluster sampling. A valid sample size of 255 respondents was used to assess the model through regression and ANOVA using SPSS. Research findings show a significant direct impact of lean strategies on order winners, and agile strategies significantly positively impact order winners. In contrast, both variables have a significant direct impact on order winners. This research is limited to assessing the impact of lean and agile strategies to achieve maximum order winners. Future research should consider a manufacturing industry to increase generalizability and a comprehensive focus on the lean and agile dimensional impact on competitive advantage. Customer loyalty and satisfaction lead a business toward order winners. An exemplary implementation of lean and agile strategies can translate into high business performance.
Barween Al Kurdi, Haitham M. Alzoubi, Muhammad Turki Alshurideh, Enass Khalil Alquqa, and Samer Hamadneh
Growing Science
This research aims to empirically assess the impact of supply chain 4.0 and supply chain risk on organizational performance in the food manufacturing industry in the United Arab Emirates (UAE). Based on empirical evidence, only a few empirical research in supply chain 4.0 have been conducted. Additionally, they stress the significance of supply chain risk management assistance in enhancing organizational effectiveness. A quantitative technique with convenient cluster sampling was used to evaluate the variables. Data from 54 food manufacturing companies based in Ajman, UAE, was used. A sample size of 289 respondents was used for statistical analysis. The research findings revealed a strong link between the significant impact of supply chain4.0 and supply chain risk to improve organizational performance. The use of supply chain 4.0 in manufacturing organizations was the main focus of this study. The model can be modified to reflect other businesses worldwide, for instance, the retail or service sectors. The findings aid businesses in making better-informed decisions about adopting supply chain 4.0. According to the research findings, food manufacturing companies should initiate and advance their transition to supply chain 4.0 for them to be competitive, effective, and productive.
Muhammad Turki Alshurideh
Growing Science
The main aim of this study is to examine the effects of social customer relationship management (CRM) on customer happiness and customer retention. To achieve the study objectives, a quantitative research method is adopted in this study to examine the hypotheses by using a survey questionnaire for the purpose of data collection from the target sample of customers of telecommunication firms working in Jordan. The instrument is designed and customized to conduct this study and meet the research objectives. A total of 319 valid and reliable responses are returned and they are analyzed using the SEM approach through SmartPLS3 software to examine the hypotheses. The findings reveal significant and positive effects of the most social CRM elements studied on customer happiness and the customer happiness influenced customer retention. The study contributes to the respective research field with further better understanding of the role of social CRM to increase customer happiness and retain long term relationships with them.
Sami Awwad Al-kharabsheh, Murad Salim Attiany, Rawan Odeh Khalaf Alshawabkeh, Samer Hamadneh, and Muhammad Turki Alshurideh
Growing Science
This study aims at investigating the effect of digital HRM practices on employee motivation and hence employee job performance, or in other words, the mediating role of employee motivation between digital HRM practices and employee job performance. Two digital HRM practices were used in this study: digital training and digital performance appraisal. Collecting data using a valid and reliable questionnaire from employees at industrial companies, the results show that digital training had significant effects on both employee motivation and job performance, digital performance appraisal had significant effects on employee motivation and performance appraisal, and employee motivation exerted a significant effect on job performance. Consequently, it was approved that employee motivation partially mediated the effect of digital HRM practices on job performance. It was concluded that skilled employees who are aware of their performance level are motivated to show higher levels of job performance. Theoretically, the study called scholars to carry out further results to examine the effects of other HRM practices on job performance through employee motivation. Empirically, organizations are requested to conduct training sessions and assess employee performance using digital means.