Dr. Venkataiah Chittipaka

@ignou.ac.in

Associate Professor (Operations Management)
Indira Gandhi National Open University (IGNOU), New Delhi

Dr. Venkataiah Chittipaka


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https://researchid.co/venkatchitti

RESEARCH INTERESTS

Operations, Quality, Logistics and Supply Chain Management, Project Management
42

Scopus Publications

1397

Scholar Citations

17

Scholar h-index

28

Scholar i10-index

Scopus Publications

  • Unveiling the dynamic nexus between corporate social responsibility, innovations and financial performances in 21st-century Indian start-ups
    Rashi Malpani, Manish Mohan Baral, Rashmi Ranjan Panigrahi, Venkataiah Chittipaka
    International Journal of Organizational Analysis, 2025
    Purpose With the rapid rise in the number of start-ups, corporate social responsibility (CSR) can principally contribute to the nation’s socioeconomic development, making it more critical. This study aims to explore the effect of sustainability practices on a firm’s performance with competitive advantage (CA) and innovation (INN) as the mediating variable. Design/methodology/approach An exhaustive literature review was done to identify the constructs relationship for this study, and a questionnaire was used to gather the data from the start-up owners. In total, 400 samples were received, and partial least squares structural equation modeling was used for testing and validating the proposed hypotheses. Findings CSR and financial performance (FP) have a significant relationship. According to this study’s findings, innovation and CA substantially mediate the relationship between a firm’s FP and CSR. This study will highlight how CSR practices stimulate organizational creativity, problem-solving and strategic thinking. It will also demonstrate how CSR can foster a culture of innovation that generates long-term value and positively impacts FP. Practical implications It will aid in improving the knowledge of start-up owners that CSR is more than just pure altruism or philanthropy; instead, it must be promoted strategically as an investment that boosts productivity and creativity while also bringing overall financial benefits to the company. It will ultimately enhance the start-ups’ ability to improve the economy and society. Furthermore, this study holds the potential to inform policy discussions and recommendations for fostering responsible business practices in the Indian start-up ecosystem. Policymakers can benefit from insights into how regulations and incentives can be designed to encourage start-ups to adopt CSR practices that not only fulfill legal obligations but also contribute to their CA and FP. Originality/value This study provides empirical validity to establish linkages between sustainability measures on the FP concerning start-ups that were not considered in the prior studies. Identifying the current conceptual framework and CA and Innovation as the two major factors influencing CSR in Indian enterprises is a novel contribution. This study aims to fill the research gap. By unravelling the intricate dynamics between CSR, FP and CA, the research contributes to the understanding of how start-ups can navigate the complex interplay of social responsibility and business success in the Indian context.
  • Modelling Challenges Faced by the Retail Sector in the COVID-19 Outbreak
    Market Dynamics and Strategies in A Post Crisis World Navigating A World in Flux, 2025
  • Validating the relationship of information technology in the service supply chain: a developing country perspective
    Manish Mohan Baral, Rita Roy, Subhodeep Mukherjee, Venkataiah Chittipaka
    International Journal of Services and Operations Management, 2025
    Information technology (IT) in the service supply chain (SSC) plays an important role in achieving competitive advantages. IT helps service firms to grow their business more and more. The objective of this study is to create and validate the relationship of IT with its process capabilities and SSC. A relationship with IT management and demand management (DM), customer relationship management (CRM), supplier relationship management (SRM), service performance management, capacity and resource management, order process management (OPM) process, and service SC. Thirteen hypotheses were proposed for the study, out of which ten were accepted. The data are collected using the questionnaire method from the leading service firms in the country.
  • Examining the traceability in agriculture supply chain using blockchain technology
    Subhodeep Mukherjee, Manish Mohan Baral, Ramji Nagariya, Venkataiah Chittipaka
    International Journal of Business Innovation and Research, 2025
    Blockchain technology is changing the supply chain face by removing the trust-related issues among the vendors and customers. The agriculture supply chain consists of products from the farms to the customers. In this process, traceability plays a vital role in tracking and tracing the products in the entire supply chain. This research aims to identify traceability factors for adopting blockchain using stakeholders' theory. Five factors 'privacy', 'decentralised database', 'reduced transaction costs', 'secured database', 'shared database' are identified from the extensive literature review and the influence of these factors is measured on the blockchain adoption and traceability in agriculture supply chain. The results of the study show a positive influence of these five factors on the blockchain adoption and traceability in agriculture supply chain. The study will motivate the managers of agriculture supply chain for the blockchain adoption for enhancing the traceability.
  • A review of the impact of generative AI in education using context, intervention, mechanism and outcome logic
    Subhodeep Mukherjee, Manish Mohan Baral, Chittipaka Venkataiah, Walton Wider, Muhammad Ashraf Fauzi
    Vine Journal of Information and Knowledge Management Systems, 2025
    Purpose Generative artificial intelligence (GenAI) or large language models like ChatGPT (Chat Generative Pre-Trained Transformer) is revolutionising the online world with far-reaching implications for education. The purpose of this study is to determine existing trends in research with respect to GenAI in education and to describe future directions of research for its uptake and integration. Design/methodology/approach This study provides a detailed analysis of the major trends in literature, as well as the applications, benefits and challenges of adopting this technology in the education sector. PRISMA guidelines have been used to study past literature. This study used the theory, context, characteristics and methodology framework to determine the gaps and suggest areas for future studies. This study also used context, intervention, mechanism and outcome logic, which facilitates the development of prescriptive knowledge regarding the appropriate interventions to improve the quality of education. Findings The findings suggest that a crucial strategy is needed for effectively addressing practitioners’ concerns about providing timely and high-quality education. Research limitations/implications This study provides managerial implications for improving the GenAI adoption and implementation process efficiency, which can bring positive changes in the learning process in the education system. Originality/value This study provides a detailed analysis of GenAI and its impact on education.
  • Achieving carbon neutrality for the improvement of the business performance: a systematic literature review and future research directions
    Subhodeep Mukherjee, Manish Mohan Baral, Rajesh Kumar Singh, Venkataiah Chittipaka, Sachin S. Kamble
    International Journal of Productivity and Performance Management, 2024
    PurposeWith the change in climate and increased pollution, there has been a need to reduce environmental carbon emissions. This research aims to develop a framework for reducing environmental carbon footprints to improve business performance.Design/methodology/approachThis study uses Scientific Procedures and Rationales for the Systematic Literature Reviews (SPAR-4-SLR) approach. Articles are searched in the Scopus database using various keywords and their combinations. It resulted in 651 articles initially. After applying different screening criteria, 61 articles were considered for the final study.FindingsThis study provided four themes and sub-themes within each category. This research also used theories, methodologies and context (TMC) framework to provide future research questions. This study used the antecedents, decisions and outcomes (ADO) framework for synthesising the findings. The ADO framework will help to achieve carbon neutrality and improve firms' supply chain (SC) performance.Research limitations/implicationsThis study provides theoretical implications by highlighting the various theories that can be used in future research. This study also states the practical implications for the achievement of carbon neutrality by the firms.Originality/valueThis study contributes to the literature linking carbon neutrality with business performance.
  • Artificial intelligence-based supply chain resilience for improving firm performance in emerging markets
    Subhodeep Mukherjee, Manish Mohan Baral, Ramji Nagariya, Venkataiah Chittipaka, Surya Kant Pal
    Journal of Global Operations and Strategic Sourcing, 2024
    Purpose This paper aims to investigate the firm performance of micro, small and medium enterprises (MSMEs) by using artificial intelligence-based supply chain resilience strategies. A theoretical framework shows the relationship between artificial intelligence, supply chain resilience strategy and firm performance. Design/methodology/approach A questionnaire is developed to survey the MSMEs of India. A sample size of 307 is considered for the survey. The employees working in MSMEs are targeted responses. The conceptual model developed is tested empirically. Findings The study found that eight hypotheses were accepted and two were rejected. There are five mediating variables in the current study. Artificial intelligence, the independent variable, positively affects all five mediators. Then, according to the survey and analysis of the final 307 responses from MSMEs, the mediating variables significantly impact the dependent variable, firm performance. Research limitations/implications This study is limited to emerging markets only. Also this study used only cross sectional data collection methods. Practical implications This study is essential for supply chain managers and top management willing to adopt the latest technology in their organisation or firmfor a better efficient supply chain process. Originality/value This study investigated artificial intelligence-based supply chain resilience for improving firm performance in emerging countries like India. This study tried to fill the research gap in artificial intelligence and supply chain resilience.
  • Analyzing blockchain-based supply chain resilience strategies: resource-based perspective
    Ramji Nagariya, Subhodeep Mukherjee, Manish Mohan Baral, Venkataiah Chittipaka
    International Journal of Productivity and Performance Management, 2024
    PurposeThis research tries to find the blockchain-based resilience strategies that can help the supply chains of micro, small, and medium-sized enterprises (MSMEs) to recover from the disruptions and work effectively in a resource-based view perspective.Design/methodology/approachEight broad strategies and 32 sub-strategies are identified from the literature review. Delphi study was carried out, and detailed discussion with 16 experts helped in finalizing these strategies. Further, the best-worst method (BWM) prioritized these strategies.FindingsThe findings suggests that “building social capital,” improving “coordination capabilities,” “sensitivity towards market,” “flexibility in process and production,” “reduction in process and lead time,”and “having a resource efficiency and redundancy” are the top strategies on which the top management should focus to overcome the situations of disruptions and enhance performance of MSMEs.Practical implicationsThe blockchain-based strategies will enable the companies in tracing the products from the company to customers. Further, the customers will be able to identify their manufacturers, the raw materials used in manufacturing, and the life and quality of raw used materials. Altogether the textile industry will become more sensitive toward environmental practices.Originality/valueThe previous research has not identified and evaluated the blockchain-based resilience strategies, and therefore this study tries to fill this gap. This study used a smaller sample from the experts, so the results may vary if the larger data set is used and hypothesis testing can be done.
  • Achieving organizational performance by integrating industrial Internet of things in the SMEs: a developing country perspective
    Subhodeep Mukherjee, Manish Mohan Baral, Venkataiah Chittipaka, Ramji Nagariya, Bharat Singh Patel
    TQM Journal, 2024
    PurposeThis research investigates the adoption of the industrial Internet of things (IIoT) in SMEs to achieve and increase organizational performance. With the latest technology, small and medium-sized enterprises (SMEs) can create a competitive edge in the market and better serve customers.Design/methodology/approachTwelve hypotheses are proposed for this study. This study constructed a questionnaire based on technological, organizational, environmental and human perspectives. A survey is conducted on the SMEs of India using the questionnaire.FindingsEight hypotheses were accepted, and four hypotheses were not supported. The hypotheses rejected are infrastructure, organizational readiness, internal excellence and prior experience. The findings suggested that adopting IIoT in SMEs will increase organizational performance.Research limitations/implicationsThis study will be helpful for the manager, top management and policymakers. This study identified the areas SMEs need to work on to adopt the technologies.Originality/valueIn the literature, no article considered IIoT adoption in SME firms as a human factor. Therefore, this study is unique, including human, technological, organizational and environmental factors.
  • A stakeholder theory approach to analysing strategies for improving pandemic vaccine supply chain performance
    Manish Mohan Baral, Subhodeep Mukherjee, Ramji Nagariya, Venkataiah Chittipaka
    International Journal of Productivity and Quality Management, 2024
    This study aims to formulate strategies that impact the vaccine supply chain (VSC). This study measures the VSC performance using the proposed strategy concerning stakeholders' theory. From the literature review and experts' consent, the strategies are classified into six broad strategies as- VSC traceability, VSC visibility, VSC velocity, digitalising VSC, localising VSC, and vaccine inventory. A questionnaire is developed for surveying healthcare organisations and hospitals. All six proposed hypotheses got accepted. The developed model satisfies all the model fit parameters. Strategies like VSC traceability, VSC visibility, VSC velocity, digitalising VSC, localising VSC, and vaccine inventory have positively impacted vaccine supply chain performance. This research will be helpful for healthcare professionals and organisations for the faster delivery of the vaccine. This research will also help policymakers in improving the performance of VSC. This study is also the first to use the stakeholder theory approach for measuring VSC performance.
  • Analysis of critical success factors of e-commerce service supply chain
    Ramji Nagariya, Venkataiah Chittipaka, Manish Mohan Baral, Bharat Singh Patel
    International Journal of Services and Operations Management, 2024
  • Implementation of vendor-managed inventory in hospitals: an empirical investigation
    Manish Mohan Baral, Subhodeep Mukherjee, Ramji Nagariya, Venkataiah Chittipaka
    International Journal of Procurement Management, 2024
  • Exploring antecedents for the circular economy capability of micro, small and medium enterprises: An empirical study
    Manish Mohan Baral, Subhodeep Mukherjee, Rajesh Kr Singh, Venkataiah Chittipaka, Yigit Kazancoglu
    Business Strategy and the Environment, 2023
  • Blockchain Technology for Supply Chains operating in emerging markets: an empirical examination of technology-organization-environment (TOE) framework
    Venkataiah Chittipaka, Satish Kumar, Uthayasankar Sivarajah, Jana Lay-Hwa Bowden, Manish Mohan Baral
    Annals of Operations Research, 2023
  • Analysis of factors impacting firm performance of MSMEs: lessons learnt from COVID-19
    Manish Mohan Baral, Subhodeep Mukherjee, Ramji Nagariya, Bharat Singh Patel, Anchal Pathak, Venkataiah Chittipaka
    Benchmarking, 2023
  • Blockchain-based circular economy for achieving environmental sustainability in the Indian electronic MSMEs
    Subhodeep Mukherjee, Ramji Nagariya, Manish Mohan Baral, Bharat Singh Patel, Venkataiah Chittipaka, K. Srinivasa Rao, U.V. Adinarayana Rao
    Management of Environmental Quality an International Journal, 2023
  • Intentions to adopt the blockchain: investigation of the retail supply chain
    Subhodeep Mukherjee, Manish Mohan Baral, B. Latha Lavanya, Ramji Nagariya, Bharat Singh Patel, Venkataiah Chittipaka
    Management Decision, 2023
  • Investigating sustainable development for the COVID-19 vaccine supply chain: a structural equation modelling approach
    Subhodeep Mukherjee, Manish Mohan Baral, Venkataiah Chittipaka, Surya Kant Pal, Ramji Nagariya
    Journal of Humanitarian Logistics and Supply Chain Management, 2023
  • Analyzing and Modeling the Challenges Faced by the Healthcare Sector in the Adoption Process of Blockchain Technologies
    Blockchain Applications in Healthcare Innovations and Practices Volume 1, 2023
  • Investigating the factors of blockchain technology influencing food retail supply chain management: a study using TOE framework
    Manish Mohan Baral, Venkataiah Chittipaka, Surya Kant Pal, Subhodeep Mukherjee, Hari Shyam
    Statistics in Transition New Series, 2023
  • Systematic literature review and future research directions for service robots in hospitality and tourism industries
    Subhodeep Mukherjee, Manish Mohan Baral, Ramji Nagariya, Chittipaka Venkataiah, U. V. Adinarayana Rao, K. Srinivasa Rao
    Service Industries Journal, 2023
  • Analysis of internet of things acceptance dimensions in hospitals
    Subhodeep Mukherjee, Manish Mohan Baral, Venkataiah Chittipaka, Sharad Chandra Srivastava
    Ambient Intelligence and Internet of Things Convergent Technologies, 2022
  • Analysing the Adoption of Intelligent Agent Technology in Food Supply Chain Management: An Empirical Evidence
    Subhodeep Mukherjee, Venkataiah Chittipaka
    Fiib Business Review, 2022
  • The Challenges of Blockchain Technology Adoption in the Agro-based Industries
    Ramji Nagariya, Subhodeep Mukherjee, Manish Mohan Baral, Bharat Singh Patel, Chittipaka Venkataiah
    International Journal of Mathematical Engineering and Management Sciences, 2022
  • Impact of blockchain technology adoption in performance of supply chain
    Manish Mohan Baral, Subhodeep Mukherjee, Venkataiah Chittipaka, Bhaswati Jana
    Blockchain Driven Supply Chains and Enterprise Information Systems, 2022
  • Role and impact of big data analytics determinants in improving supply chain agility
    Manish Mohan Baral, Subhodeep Mukherjee, Chittipaka Venkataiah, Sudhir Rana, Bhaswati Jana
    Big Data A Road Map for Successful Digital Marketing, 2022
  • Supply chain strategies for achieving resilience in the MSMEs: An empirical study
    Subhodeep Mukherjee, Manish Mohan Baral, Chittipaka Venkataiah
    External Events and Crises that Impact Firms and Other Entities, 2022
  • A Structural Equation Modeling Approach for Adoption of Big Data Analytics by SMEs in India
    Subhodeep Mukherjee, Venkataiah Chittipaka, Manish Mohan Baral
    Lecture Notes in Electrical Engineering, 2022
  • Measuring the Organizational Performance of Various Retail Formats in the Adoption of Business Intelligent
    Subhodeep Mukherjee, Chittipaka Venkataiah, Manish Mohan Baral, Surya Kant Pal
    Business Intelligence and Human Resource Management Concept Cases and Practical Applications, 2022
  • Integrating the Challenges of Cloud Computing in Supply Chain Management
    Subhodeep Mukherjee, Venkataiah Chittipaka, Manish Mohan Baral, Sharad Chandra Srivastava
    Lecture Notes in Mechanical Engineering, 2022
  • Impact of artificial intelligence in the healthcare sector
    Subhodeep Mukherjee, Venkataiah Chittipaka, Manish Mohan Baral, Surya Kant Pal, Sudhir Rana
    Artificial Intelligence and Industry 4 0, 2022
  • Analyzing the impact of supply chain innovation as a mediator for healthcare firms' performance
    Surya Kant Pal, Manish Mohan Baral, Subhodeep Mukherjee, Chittipaka Venkataiah, Bhaswati Jana
    Materials Today Proceedings, 2022
  • Humanoid robot in healthcare: A Systematic Review and Future Research Directions
    Subhodeep Mukherjee, Manish Mohan Baral, Surya Kant Pal, Venkataiah Chittipaka, Rita Roy, Khursheed Alam
    2022 International Conference on Machine Learning Big Data Cloud and Parallel Computing Com IT Con 2022, 2022
  • Impact on organizational performance of Indian smes after the adoption of green computing
    Green Computing and Its Applications, 2021
  • Developing a model to highlight the relation of digital trust with privacy and security for the blockchain technology
    Subhodeep Mukherjee, Venkataiah Chittipaka, Manish Mohan Baral
    Blockchain Technology and Applications for Digital Marketing, 2021
  • Discussing the Impact of Industry 4.0 in Agriculture Supply Chain
    Subhodeep Mukherjee, Manish Mohan Baral, Venkataiah Chittipaka, Sharad Chandra Srivastava, Surya Kant Pal
    Lecture Notes in Mechanical Engineering, 2021
  • Lean six sigma applications in service sector-A study
    International Journal of Scientific and Technology Research, 2020
  • TQM and organizational performance in indian manufacturing companies
    Venkataiah Chittipaka*, , Ravi Aluvala, and
    International Journal of Innovative Technology and Exploring Engineering, 2019
  • Impact of cloud computing in indian healthcare firms: A study
    International Journal of Scientific and Technology Research, 2019
  • Ethics in cloud computing: Implications for India
    Manish Mohan Baral, , Amitabh Verma, Venkataiah Chittipaka, , and
    International Journal of Innovative Technology and Exploring Engineering, 2019
  • Relationship concerning total quality management (Tqm) and organizational performance – an empirical analysis
    Journal of Advanced Research in Dynamical and Control Systems, 2019
  • Perceived HRD practices and employee performance - an empirical study of select private engineering colleges in Hyderabad
    Ch. Venkataiah
    Prabandhan Indian Journal of Management, 2011

RECENT SCHOLAR PUBLICATIONS

  • Technology meets trust: a UTAUT-driven exploration of AI-based medical device implementation in healthcare
    MM Baral, R Nagariya, SC Srivastava, V Chittipaka, N Kumar
    International Journal of Health Care Quality Assurance, 1-19 , 2026
    2026
  • Innovative Pathways for Empowerment of Rural Women through Sustainable and Diversified Livelihoods
    S Alamuri, R Aluvala, V Chittipaka
    Proceedings of the International Conference on Sustainable Business … , 2025
    2025
    Citations: 1
  • Unveiling the dynamic nexus between corporate social responsibility, innovations and financial performances in 21st-century Indian start-ups
    R Malpani, MM Baral, RR Panigrahi, V Chittipaka
    International Journal of Organizational Analysis 33 (5), 1114-1131 , 2025
    2025
    Citations: 15
  • The Impact of Pricing Alignment on Bullwhip Effect in Agri-Food Supply Chains: A Study of Indian Supply Chains
    PK Mishra, MM Baral, V Chittipaka
    South Asian Journal of Management 32 (2), 192-212 , 2025
    2025
  • Examining the traceability in agriculture supply chain using blockchain technology
    S Mukherjee, MM Baral, R Nagariya, V Chittipaka
    International Journal of Business Innovation and Research 37 (3), 308-325 , 2025
    2025
  • Modelling Challenges Faced by the Retail Sector in the COVID-19 Outbreak
    S Mukherjee, C Venkataiah, MM Baral, SC Srivastava
    Market Dynamics and Strategies in a Post-Crisis World: Navigating a World in … , 2025
    2025
  • Validating the relationship of information technology in the service supply chain: a developing country perspective
    MM Baral, R Roy, S Mukherjee, V Chittipaka
    International Journal of Services and Operations Management 50 (3), 305-329 , 2025
    2025
  • Achieving carbon neutrality for the improvement of the business performance: a systematic literature review and future research directions
    S Mukherjee, MM Baral, RK Singh, V Chittipaka, SS Kamble
    International Journal of Productivity and Performance Management 73 (8 … , 2024
    2024
    Citations: 5
  • Artificial intelligence-based supply chain resilience for improving firm performance in emerging markets
    S Mukherjee, MM Baral, R Nagariya, V Chittipaka, SK Pal
    Journal of Global Operations and Strategic Sourcing 17 (3), 516-540 , 2024
    2024
    Citations: 55
  • Analyzing blockchain-based supply chain resilience strategies: resource-based perspective
    R Nagariya, S Mukherjee, MM Baral, V Chittipaka
    International Journal of Productivity and Performance Management 73 (4 … , 2024
    2024
    Citations: 58
  • A stakeholder theory approach to analysing strategies for improving pandemic vaccine supply chain performance
    MM Baral, S Mukherjee, R Nagariya, V Chittipaka
    International Journal of Productivity and Quality Management 43 (2), 181-201 , 2024
    2024
    Citations: 1
  • Implementation of vendor-managed inventory in hospitals: an empirical investigation
    MM Baral, S Mukherjee, R Nagariya, V Chittipaka
    International Journal of Procurement Management 21 (2), 180-197 , 2024
    2024
  • Analysis of critical success factors of e-commerce service supply chain
    R Nagariya, V Chittipaka, MM Baral, BS Patel
    International Journal of Services and Operations Management 47 (2), 169-197 , 2024
    2024
    Citations: 1
  • Systematic literature review and future research directions for service robots in hospitality and tourism industries
    S Mukherjee, MM Baral, R Nagariya, C Venkataiah, UVA Rao, KS Rao
    The Service Industries Journal 43 (15-16), 1083-1116 , 2023
    2023
    Citations: 59
  • Blockchain Applications in Healthcare: Innovations and Practices
    T Choudhury, A Khanna, P Chatterjee, JS Um, A Bhattacharya
    John Wiley & Sons , 2023
    2023
    Citations: 1
  • Blockchain Technology for Supply Chains operating in emerging markets: an empirical examination of technology-organization-environment (TOE) framework
    V Chittipaka, S Kumar, U Sivarajah, JLH Bowden, MM Baral
    Annals of Operations Research 327 (1), 465-492 , 2023
    2023
    Citations: 365
  • Blockchain-based circular economy for achieving environmental sustainability in the Indian electronic MSMEs
    S Mukherjee, R Nagariya, MM Baral, BS Patel, V Chittipaka, KS Rao, ...
    Management of Environmental Quality: An International Journal 34 (4), 997-1017 , 2023
    2023
    Citations: 58
  • Intentions to adopt the blockchain: investigation of the retail supply chain
    S Mukherjee, MM Baral, BL Lavanya, R Nagariya, B Singh Patel, ...
    Management Decision 61 (5), 1320-1351 , 2023
    2023
    Citations: 95
  • Investigating sustainable development for the COVID-19 vaccine supply chain: a structural equation modelling approach
    S Mukherjee, MM Baral, V Chittipaka, SK Pal, R Nagariya
    Journal of Humanitarian Logistics and Supply Chain Management 13 (2), 199-215 , 2023
    2023
    Citations: 32
  • Managing and strategising global business in crisis: resolution, resilience and reformation
    A Gupta, S Gupta, J Kumar
    Taylor & Francis , 2023
    2023
    Citations: 4

MOST CITED SCHOLAR PUBLICATIONS

  • Blockchain Technology for Supply Chains operating in emerging markets: an empirical examination of technology-organization-environment (TOE) framework
    V Chittipaka, S Kumar, U Sivarajah, JLH Bowden, MM Baral
    Annals of Operations Research 327 (1), 465-492 , 2023
    2023
    Citations: 365
  • Intentions to adopt the blockchain: investigation of the retail supply chain
    S Mukherjee, MM Baral, BL Lavanya, R Nagariya, B Singh Patel, ...
    Management Decision 61 (5), 1320-1351 , 2023
    2023
    Citations: 95
  • Analysing the adoption of intelligent agent technology in food supply chain management: an empirical evidence
    S Mukherjee, V Chittipaka
    FIIB Business Review 11 (4), 438-454 , 2022
    2022
    Citations: 84
  • Service robots are an option for contactless services due to the COVID-19 pandemic in the hotels
    S Mukherjee, MM Baral, C Venkataiah, SK Pal, R Nagariya
    Decision 48 (4), 445-460 , 2021
    2021
    Citations: 79
  • Systematic literature review and future research directions for service robots in hospitality and tourism industries
    S Mukherjee, MM Baral, R Nagariya, C Venkataiah, UVA Rao, KS Rao
    The Service Industries Journal 43 (15-16), 1083-1116 , 2023
    2023
    Citations: 59
  • Analyzing blockchain-based supply chain resilience strategies: resource-based perspective
    R Nagariya, S Mukherjee, MM Baral, V Chittipaka
    International Journal of Productivity and Performance Management 73 (4 … , 2024
    2024
    Citations: 58
  • Blockchain-based circular economy for achieving environmental sustainability in the Indian electronic MSMEs
    S Mukherjee, R Nagariya, MM Baral, BS Patel, V Chittipaka, KS Rao, ...
    Management of Environmental Quality: An International Journal 34 (4), 997-1017 , 2023
    2023
    Citations: 58
  • Artificial intelligence-based supply chain resilience for improving firm performance in emerging markets
    S Mukherjee, MM Baral, R Nagariya, V Chittipaka, SK Pal
    Journal of Global Operations and Strategic Sourcing 17 (3), 516-540 , 2024
    2024
    Citations: 55
  • Humanoid robot in healthcare: a systematic review and future research directions
    S Mukherjee, MM Baral, SK Pal, V Chittipaka, R Roy, K Alam
    2022 International conference on machine learning, big data, cloud and … , 2022
    2022
    Citations: 54
  • Analyzing the impact of supply chain innovation as a mediator for healthcare firms' performance
    SK Pal, MM Baral, S Mukherjee, C Venkataiah, B Jana
    Materials Today: Proceedings 56, 2880-2887 , 2022
    2022
    Citations: 43
  • Investigating sustainable development for the COVID-19 vaccine supply chain: a structural equation modelling approach
    S Mukherjee, MM Baral, V Chittipaka, SK Pal, R Nagariya
    Journal of Humanitarian Logistics and Supply Chain Management 13 (2), 199-215 , 2023
    2023
    Citations: 32
  • The challenges of blockchain technology adoption in the agro-based industries
    R Nagariya, S Mukherjee, MM Baral, BS Patel, C Venkataiah
    International Journal of Mathematical, Engineering and Management Sciences 7 … , 2022
    2022
    Citations: 32
  • Developing a Model to Highlight the Relation of Digital Trust With Privacy and Security for the Blockchain Technology
    MMB Subhodeep Mukherjee, Venkataiah Chittipaka
    Blockchain Technology and Applications for Digital Marketing, 110-125 , 2021
    2021
    Citations: 30
  • Discussing the impact of industry 4.0 in agriculture supply chain
    S Mukherjee, MM Baral, V Chittipaka, SC Srivastava, SK Pal
    Recent Advances in Smart Manufacturing and Materials: Select Proceedings of … , 2021
    2021
    Citations: 29
  • Addressing and modeling the challenges faced in the implementation of blockchain technology in the food and agriculture supply chain: a study using TOE framework
    S Mukherjee, V Chittipaka, MM Baral
    Blockchain Technologies and Applications for Digital Governance, 151-179 , 2022
    2022
    Citations: 24
  • Relationship between kaizen events and perceived quality performance in Indian automobile industry
    V Chittipaka, DS Sagi
    International Journal of Management & Business Studies 2 (1) , 2012
    2012
    Citations: 23
  • Impact of artificial intelligence in the healthcare sector
    S Mukherjee, V Chittipaka, MM Baral, SK Pal, S Rana
    Artificial Intelligence and Industry 4.0, 23-54 , 2022
    2022
    Citations: 19
  • Unveiling the dynamic nexus between corporate social responsibility, innovations and financial performances in 21st-century Indian start-ups
    R Malpani, MM Baral, RR Panigrahi, V Chittipaka
    International Journal of Organizational Analysis 33 (5), 1114-1131 , 2025
    2025
    Citations: 15
  • Integrating the challenges of cloud computing in supply chain management
    S Mukherjee, V Chittipaka, MM Baral, SC Srivastava
    International Conference on Evolution in Manufacturing, 355-363 , 2020
    2020
    Citations: 15
  • Ambient Intelligence and Internet of Things: An Overview
    MR Mahmood, H Kaur, M Kaur, R Raja, IA Khan
    Ambient Intelligence and Internet Of Things: Convergent Technologies, 1-31 , 2022
    2022
    Citations: 13