Dr. Venkataiah Chittipaka
@ignou.ac.in
Associate Professor (Operations Management)
Indira Gandhi National Open University (IGNOU), New Delhi
RESEARCH INTERESTS
Operations, Quality, Logistics and Supply Chain Management, Project Management
Scopus Publications
Scholar Citations
Scholar h-index
Scholar i10-index
Scopus Publications
Subhodeep Mukherjee, Manish Mohan Baral, Rajesh Kumar Singh, Venkataiah Chittipaka, and Sachin S. Kamble
Emerald
PurposeWith the change in climate and increased pollution, there has been a need to reduce environmental carbon emissions. This research aims to develop a framework for reducing environmental carbon footprints to improve business performance.Design/methodology/approachThis study uses Scientific Procedures and Rationales for the Systematic Literature Reviews (SPAR-4-SLR) approach. Articles are searched in the Scopus database using various keywords and their combinations. It resulted in 651 articles initially. After applying different screening criteria, 61 articles were considered for the final study.FindingsThis study provided four themes and sub-themes within each category. This research also used theories, methodologies and context (TMC) framework to provide future research questions. This study used the antecedents, decisions and outcomes (ADO) framework for synthesising the findings. The ADO framework will help to achieve carbon neutrality and improve firms' supply chain (SC) performance.Research limitations/implicationsThis study provides theoretical implications by highlighting the various theories that can be used in future research. This study also states the practical implications for the achievement of carbon neutrality by the firms.Originality/valueThis study contributes to the literature linking carbon neutrality with business performance.
Subhodeep Mukherjee, Manish Mohan Baral, Ramji Nagariya, Venkataiah Chittipaka, and Surya Kant Pal
Emerald
Purpose This paper aims to investigate the firm performance of micro, small and medium enterprises (MSMEs) by using artificial intelligence-based supply chain resilience strategies. A theoretical framework shows the relationship between artificial intelligence, supply chain resilience strategy and firm performance. Design/methodology/approach A questionnaire is developed to survey the MSMEs of India. A sample size of 307 is considered for the survey. The employees working in MSMEs are targeted responses. The conceptual model developed is tested empirically. Findings The study found that eight hypotheses were accepted and two were rejected. There are five mediating variables in the current study. Artificial intelligence, the independent variable, positively affects all five mediators. Then, according to the survey and analysis of the final 307 responses from MSMEs, the mediating variables significantly impact the dependent variable, firm performance. Research limitations/implications This study is limited to emerging markets only. Also this study used only cross sectional data collection methods. Practical implications This study is essential for supply chain managers and top management willing to adopt the latest technology in their organisation or firmfor a better efficient supply chain process. Originality/value This study investigated artificial intelligence-based supply chain resilience for improving firm performance in emerging countries like India. This study tried to fill the research gap in artificial intelligence and supply chain resilience.
Ramji Nagariya, Subhodeep Mukherjee, Manish Mohan Baral, and Venkataiah Chittipaka
Emerald
PurposeThis research tries to find the blockchain-based resilience strategies that can help the supply chains of micro, small, and medium-sized enterprises (MSMEs) to recover from the disruptions and work effectively in a resource-based view perspective.Design/methodology/approachEight broad strategies and 32 sub-strategies are identified from the literature review. Delphi study was carried out, and detailed discussion with 16 experts helped in finalizing these strategies. Further, the best-worst method (BWM) prioritized these strategies.FindingsThe findings suggests that “building social capital,” improving “coordination capabilities,” “sensitivity towards market,” “flexibility in process and production,” “reduction in process and lead time,”and “having a resource efficiency and redundancy” are the top strategies on which the top management should focus to overcome the situations of disruptions and enhance performance of MSMEs.Practical implicationsThe blockchain-based strategies will enable the companies in tracing the products from the company to customers. Further, the customers will be able to identify their manufacturers, the raw materials used in manufacturing, and the life and quality of raw used materials. Altogether the textile industry will become more sensitive toward environmental practices.Originality/valueThe previous research has not identified and evaluated the blockchain-based resilience strategies, and therefore this study tries to fill this gap. This study used a smaller sample from the experts, so the results may vary if the larger data set is used and hypothesis testing can be done.
Subhodeep Mukherjee, Manish Mohan Baral, Venkataiah Chittipaka, Ramji Nagariya, and Bharat Singh Patel
Emerald
PurposeThis research investigates the adoption of the industrial Internet of things (IIoT) in SMEs to achieve and increase organizational performance. With the latest technology, small and medium-sized enterprises (SMEs) can create a competitive edge in the market and better serve customers.Design/methodology/approachTwelve hypotheses are proposed for this study. This study constructed a questionnaire based on technological, organizational, environmental and human perspectives. A survey is conducted on the SMEs of India using the questionnaire.FindingsEight hypotheses were accepted, and four hypotheses were not supported. The hypotheses rejected are infrastructure, organizational readiness, internal excellence and prior experience. The findings suggested that adopting IIoT in SMEs will increase organizational performance.Research limitations/implicationsThis study will be helpful for the manager, top management and policymakers. This study identified the areas SMEs need to work on to adopt the technologies.Originality/valueIn the literature, no article considered IIoT adoption in SME firms as a human factor. Therefore, this study is unique, including human, technological, organizational and environmental factors.
Manish Mohan Baral, Subhodeep Mukherjee, Ramji Nagariya, and Venkataiah Chittipaka
Inderscience Publishers
Manish Mohan Baral, Subhodeep Mukherjee, Ramji Nagariya, and Venkataiah Chittipaka
Inderscience Publishers
Rashi Malpani, Manish Mohan Baral, Rashmi Ranjan Panigrahi, and Venkataiah Chittipaka
Emerald
Purpose With the rapid rise in the number of start-ups, corporate social responsibility (CSR) can principally contribute to the nation’s socioeconomic development, making it more critical. This study aims to explore the effect of sustainability practices on a firm’s performance with competitive advantage (CA) and innovation (INN) as the mediating variable. Design/methodology/approach An exhaustive literature review was done to identify the constructs relationship for this study, and a questionnaire was used to gather the data from the start-up owners. In total, 400 samples were received, and partial least squares structural equation modeling was used for testing and validating the proposed hypotheses. Findings CSR and financial performance (FP) have a significant relationship. According to this study’s findings, innovation and CA substantially mediate the relationship between a firm’s FP and CSR. This study will highlight how CSR practices stimulate organizational creativity, problem-solving and strategic thinking. It will also demonstrate how CSR can foster a culture of innovation that generates long-term value and positively impacts FP. Practical implications It will aid in improving the knowledge of start-up owners that CSR is more than just pure altruism or philanthropy; instead, it must be promoted strategically as an investment that boosts productivity and creativity while also bringing overall financial benefits to the company. It will ultimately enhance the start-ups’ ability to improve the economy and society. Furthermore, this study holds the potential to inform policy discussions and recommendations for fostering responsible business practices in the Indian start-up ecosystem. Policymakers can benefit from insights into how regulations and incentives can be designed to encourage start-ups to adopt CSR practices that not only fulfill legal obligations but also contribute to their CA and FP. Originality/value This study provides empirical validity to establish linkages between sustainability measures on the FP concerning start-ups that were not considered in the prior studies. Identifying the current conceptual framework and CA and Innovation as the two major factors influencing CSR in Indian enterprises is a novel contribution. This study aims to fill the research gap. By unravelling the intricate dynamics between CSR, FP and CA, the research contributes to the understanding of how start-ups can navigate the complex interplay of social responsibility and business success in the Indian context.
Ramji Nagariya, Venkataiah Chittipaka, Manish Mohan Baral, and Bharat Singh Patel
Inderscience Publishers
Manish Mohan Baral, Subhodeep Mukherjee, Rajesh Kr Singh, Venkataiah Chittipaka, and Yigit Kazancoglu
Wiley
Venkataiah Chittipaka, Satish Kumar, Uthayasankar Sivarajah, Jana Lay-Hwa Bowden, and Manish Mohan Baral
Springer Science and Business Media LLC
AbstractOrganizations adopt blockchain technologies to provide solutions that deliver transparency, traceability, trust, and security to their stakeholders. In a novel contribution to the literature, this study adopts the technology-organization-environment (TOE) framework to examine the technological, organizational, and environmental dimensions for adopting blockchain technology in supply chains. This represents a departure from prior studies which have adopted the technology acceptance model (TAM), technology readiness index (TRI), theory of planned behavior (TPB), united theory of acceptance and use of technology (UTAUT) models. Data was collected through a survey of 525 supply chain management professionals in India. The research model was tested using structural equation modeling. The results show that all the eleven TOE constructs, including relative advantage, trust, compatibility, security, firm’s IT resources, higher authority support, firm size, monetary resources, rivalry pressure, business partner pressure, and regulatory pressure, had a significant influence on the decision of blockchain technology adoption in Indian supply chains. The findings of this study reveal that the role of blockchain technology adoption in supply chains may significantly improve firm performance improving transparency, trust and security for stakeholders within the supply chain. Further, this research framework contributes to the theoretical advancement of the existing body of knowledge in blockchain technology adoption studies.
Manish Mohan Baral, Subhodeep Mukherjee, Ramji Nagariya, Bharat Singh Patel, Anchal Pathak, and Venkataiah Chittipaka
Emerald
PurposeThe micro, small and medium scale enterprises (MSMEs) faced various challenges in the ongoing COVID-19 pandemic, making it challenging to remain competitive and survive in the market. This research develops a model for MSMEs to cope with the current pandemic's operational and supply chain disruptions and similar circumstances.Design/methodology/approachThe exhaustive literature review helped in identifying the constructs, their items and five hypotheses are developed. The responses were collected from the experts working in MSMEs. Total 311 valid responses were received, and the structural equation modeling (SEM) approach was used for testing and validating the proposed model.FindingsCritical constructs identified for the study are-flexibility (FLE), collaboration (COL), risk management culture (RMC) and digitalization (DIG). The statistical analysis indicated that the four latent variables, flexibility, digitalization, risk management culture and collaboration, contribute significantly to the firm performance of MSMEs. Organizational resilience (ORS) mediates the effects of all the four latent variables on firm performance (FP) of MSMEs.Practical implicationsThe current study's findings will be fruitful for the manufacturing MSMEs and other firms in developing countries. It will enable them to identify the practices that significantly help in achieving the firm performance.Originality/valueThe previous researches have not considered the effect of “organizational resilience” on the “firm performance” of MSMEs. This study attempts to fill this gap.
Subhodeep Mukherjee, Ramji Nagariya, Manish Mohan Baral, Bharat Singh Patel, Venkataiah Chittipaka, K. Srinivasa Rao, and U.V. Adinarayana Rao
Emerald
PurposeThe circular economy is a production and consumption model that encourages people to share, lease, reuse, repair, refurbish and recycle existing materials and products for as long as possible. The blockchain-based circular economy is being used in many industries worldwide, but Indian electronic MSMEs face many problems in adopting a blockchain-based circular economy. The research aims to discover the barriers the electronic MSMEs face in adopting a blockchain-based circular economy and pull back from achieving environmental sustainability in their operations.Design/methodology/approachFifteen barriers are identified from the literature review and finalized with experts' opinions. These barriers are evaluated by using interpretive structural modeling (ISM), MICMAC analysis and fuzzy TOPSIS method.FindingsLack of support from distribution channels, lack of traceability mechanism and customer attitudes toward purchasing remanufactured goods are identified as the most critical barriers.Practical implicationsThe study will benchmark the electronic MSMEs in achieving environmental sustainability in the blockchain-based circular economy.Originality/valueIt is a study that not only establishes a hierarchical relationship among the barriers of blockchain adoption in Indian electronic MSMEs but also verifies the results with fuzzy TOPSIS method.
Subhodeep Mukherjee, Manish Mohan Baral, B. Latha Lavanya, Ramji Nagariya, Bharat Singh Patel, and Venkataiah Chittipaka
Emerald
PurposeBlockchain can track the material from the manufacturer to the end customers. Therefore, it can ensure the product's authenticity, transparency and trust in the retail supply chain (SC). There is a need to trace and track the retail products before it reaches the customers to check the quality of the products so that expired products can be recycled and reused, which in turn will help gain customers' trust. This research aims to investigate retail employees' behavioural intention to adopt blockchain in the retail SC.Design/methodology/approachTo examine the behavioural intention of employees in the retail SC, the research uses three theories – the technology acceptance model; the unified theory of acceptance and use of technology; and the theory of planned behaviour. The technology acceptance model measures the employee's acceptance of blockchain in the retail SC. The unified theory of acceptance is used in this research to measure how blockchain adoption will improve the performance of the employees. The theory of planned behaviour is used in this research to measure whether the employees intend to adopt blockchain. A survey was carried out in the retail stores of India. Exploratory factor analysis and structural equation modelling were used for data analysis.FindingsThis study found that the employees of the retail stores have a positive intention and attitude to adopt blockchain technology. Further, it was found that perceived behavioural control and effort expectancy was not promoting blockchain adoption in the retail sector.Practical implicationsThis study will help the retail stores' employees understand the blockchain in their operations and will motivate the top management of the retail companies to adopt this technology. The study is limited to the retail SC in India only.Originality/valueThis study uses three theories technology acceptance model; the unified theory of acceptance and use of technology; and the theory of planned behaviour, which were not used in earlier studies of blockchain adoption in the retail SC.
Subhodeep Mukherjee, Manish Mohan Baral, Venkataiah Chittipaka, Surya Kant Pal, and Ramji Nagariya
Emerald
PurposeImmunization is one of the most cost-effective ways to save lives while promoting good health and happiness. The coronavirus disease 2019 (COVID-19) pandemic has served as a stark reminder of vaccines' ability to prevent transmission, save lives, and have a healthier, safer and more prosperous future. This research investigates the sustainable development (SD) of the COVID-19 vaccine supply chain (VSC).Design/methodology/approachThis study investigates the relationship between internal process, organizational growth, and its three pillars of SD environmental sustainability, economic sustainability and social sustainability. Survey-based research is carried out in the hospitals providing COVID-19 vaccines. Nine hypotheses are proposed for the study, and all the hypotheses got accepted. The survey was sent to 428 respondents and received 291 responses from health professionals with a response rate of 68%. For the study, the healthcare professionals working in both private and public hospitals across India were selected.FindingsThe structural equation modelling (SEM) approach is used to test the hypothesis. All nine hypotheses are supported. This study examines a link between internal processes and organizational learning and the three sustainability pillars (environmental sustainability, economic sustainability and social sustainability).Practical implicationsThis study will help the management and the policymakers to think and adopt SD in the COVID-19 VSC. This paper also implies that robust immunization systems will be required in the future to ensure that people worldwide are protected from COVID-19 and other diseases.Originality/valueThis paper shows the relationship between organizational learning and internal process with environmental sustainability, economic sustainability and social sustainability for the COVID-19. Studies on VSC of COVID-19 are not evident in any previous literature.
Manish Mohan Baral, Venkataiah Chittipaka, Surya Kant Pal, Subhodeep Mukherjee, and Hari Shyam
Polskie Towarzystwo Statystyczne
In history, the food sector has remained the most vulnerable and is accountable for many crises and food scandals, so to avoid this in the near future, it is essential to have better control over the flow of products and the usage of blockchain technology can achieve this control in the supply chain, which can add trust, transparency, and traceability in the entire system. This paper investigates the factors affecting blockchain adoption in the food retail supply chain and creates awareness among retail managers for its adoption in their operations. A structured literature review is performed to identify the factors and a TOE framework is adopted for the research. Factors of technology, organization and environment are taken as independent variables; the intention to adopt the technology is taken as a mediating variable and blockchain adoption is considered a dependent variable. The findings contributed that TOE factors contribute to blockchain adoption by keeping the intention to adopt the technology as a mediating variable.
Subhodeep Mukherjee, Manish Mohan Baral, Venkataiah Chittipaka, and Sharad Chandra Srivastava
Wiley
Ramji Nagariya, Subhodeep Mukherjee, Manish Mohan Baral, Bharat Singh Patel, and Chittipaka Venkataiah
Ram Arti Publishers
Blockchain is one of the latest innovations in information technology, bringing a digital revolution to many industries by increasing transparency. But this technology needs to be explored a lot as of now. Agriculture supply chain management distributes agro-based products like vegetables, fruits, pulses, and cereals. This research is conducted to identify the agro-based industries' adoption of blockchain in their supply chain for achieving sustainability. The next step towards sustainable agriculture is primarily seen as blockchain-enabled agriculture. By making supply chains transparent, technology can follow products from the point of manufacture and prevent waste and inefficiency. A structured literature review helped determine the barriers to blockchain adoption in agro-based industries. This research is unique as no survey-based research on blockchain in the agriculture supply chain using structural equation modeling has been found. The seven proposed hypotheses support the blockchain challenges for adoption in agro-based industries. The findings of this study suggest that the blockchain can bring transparency and traceability and will remove the agro-industry inefficiencies.
Subhodeep Mukherjee and Venkataiah Chittipaka
SAGE Publications
This article aims to identify and analyse the factors that impact the adoption of intelligent agent technology (IAT) in the food supply chain (FSC). The research was conducted based on 329 respondents from various hotels and the theoretical framework adopted in this study, that is, technological, organizational and environmental (TOE) framework. The findings indicated that multiple factors in TOE contribute significantly to the adoption of IAT. We have validated the proposed framework by structural equation modelling utilizing AMOS 22.0. This research offers a new and vital paradigm for adopting this innovation in the FSC, thereby increasing the overall efficiency of a hotel. The proposed TOE framework has identified several factors like relative advantage, reliability, complexity, cost, innovation adoption, top management support, skilled employees, IT awareness, environmental uncertainty, competitive pressure, information intensity and supplier’s pressure, which helps in the adoption process of IAT in the FSC. It also provides a foundation for future research and significant insights to adopt this new technology in the hotel industry.
Manish Mohan Baral, Subhodeep Mukherjee, Venkataiah Chittipaka, and Bhaswati Jana
Springer International Publishing
Manish Mohan Baral, Subhodeep Mukherjee, Chittipaka Venkataiah, Sudhir Rana, and Bhaswati Jana
De Gruyter
Subhodeep Mukherjee, Manish Mohan Baral, and Chittipaka Venkataiah
IGI Global
Due to COVID-19, the supply chains have been disrupted in many ways. This chapter aims to identify the strategies that can help the MSMEs develop a resilient supply chain strategy that can handle any kind of disruption. Five strategies are determined from the literature review. A questionnaire is being developed for survey-based research in the MSMEs of India. For data analysis, exploratory factor analysis and structural equation modelling are used. In this research, an empirical investigation is carried out to present the research framework. All the proposed hypotheses are accepted, and the developed model satisfied all the parameters.
Subhodeep Mukherjee, Chittipaka Venkataiah, Manish Mohan Baral, and Surya Kant Pal
Productivity Press
Subhodeep Mukherjee, Venkataiah Chittipaka, Manish Mohan Baral, Surya Kant Pal, and Sudhir Rana
Elsevier
Subhodeep Mukherjee, Venkataiah Chittipaka, and Manish Mohan Baral
Springer Nature Singapore