Seymur M. Guliyev

@unec.edu.az

Economics and Management Department
Azerbaijan State University of Economics

Seymur M. Guliyev


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https://researchid.co/seymurguliyev

EDUCATION

2018-2022. Ph.D. in Field Economy, Azerbaijan State Oil and Industry University, Azerbaijan.
2012. MSc. Marketing, University of Stirling, Stirling Management School, United Kingdom
2010. B.A. in Business Administration, Qafqaz University, Azerbaijan.

RESEARCH, TEACHING, or OTHER INTERESTS

Marketing, Strategy and Management, Business and International Management, Strategy and Management
1

Scopus Publications

125

Scholar Citations

6

Scholar h-index

2

Scholar i10-index

Scopus Publications

RECENT SCHOLAR PUBLICATIONS

  • İstehlakçı Boykotlarının növləri və motivasiya faktorları
    SB Seymur Guliyev
    Tikintinin İqtisadiyyatı və menecment jurnalı 34 (1), 99-105 , 2026
    2026
  • COFFEE CONSUMPTION AND CONSUMER PURCHASING BEHAVIORS OF GENERATION Z
    HA Guliyev Seymur
    Tikintinin İqtisadiyyatı və menecment jurnalı 1 (30), 188-199 , 2025
    2025
  • IMPACT OF BRANDING STRATEGIES ON CONSUMER BEHAVIOR IN AZERBAIJAN'S FOOD INDUSTRY: AN EVALUATION OF DEMOGRAPHIC FACTORS
    G Seymur
    RUSSIAN JOURNAL OF MANAGEMENT 12 (4), 214-223 , 2024
    2024
  • Elektron alış-verişdə geyim brendlərinin seçiminə təsir edən faktorların qiymətləndirilməsi
    FM Guliyev Seymur
    Tikintinin İqtisadiyyatı və menecment jurnalı, 100-105 , 2024
    2024
  • Brendin qavranan keyfiyyətinin istehlakçıların satınalma niyyətinə təsiri: Azərbaycanın istehlak bazarı
    G Seymur
    Tikintinin İqtisadiyyatı və menecment jurnalı, 390-395 , 2024
    2024
  • IMPACT OF BRANDING STRATEGIES ON CONSUMER BEHAVIOR IN AZERBAIJAN'S FOOD INDUSTRY: AN EVALUATION OF DEMOGRAPHIC FACTORS
    G Seymur
    RUSSIAN JOURNAL OF MANAGEMENT 12 (4), 214-223 , 2024
    2024
  • The influence of brand on the purchase of FMCG in Azerbaijan: an empirical study
    G Seymur
    PAHTEI-Proceedings of Azerbaijan High Technical Educational Institutions 33 … , 2023
    2023
  • THE IMPACT OF BRAND PERCEPTION AND BRAND IMAGE ON CONSUMER PURCHASING BEHAVIOR IN AZERBAIJAN
    SM Guliyev
    Science, Education and Innovations in the context of modern problems 6 (1 … , 2023
    2023
    Citations: 51
  • THEORETICAL ASPECTS OF INFLUENCE OF BRANDING ON CONSUMER BEHAVIOR
    S Guliyev
    6th International Scientific and Practical Conference «Scientific Community … , 2022
    2022
  • FACTORS INFLUENCING BRAND EQUITY OF FOOD COMPANIES IN AZERBAIJAN
    S Guliyev
    2nd International Scientific and Practical Conference 2 nd International … , 2022
    2022
    Citations: 2
  • Effect of brand experience on consumer purchasing behaviours in the food industry of Azerbaijan
    SM Guliyev
    2022
  • COVID-19 impact on brand preference in consumer purchasing decisions on food products in Azerbaijan
    G Seymur
    TURAN-CSR International Scientific, Peer-Reviewed & Refereed Journal 13 … , 2021
    2021
  • Brand Equity as a Branding Strategy
    SM Guliyev
    2021
  • COVID-19 Impact on Brand Preference in Consumer Purchasing Decisions on Food Products in Azerbaijan
    S Quliyev
    TURAN-SAM 13 (Sp. Issue), 334-342 , 2021
    2021
    Citations: 2
  • FACTORS INFLUENCING BRAND EQUITY OF FOOD COMPANIES IN AZERBAIJAN
    S Guliyev
    InterConf, 92-100 , 2021
    2021
  • MARKETİNQDƏ İSTEHLAKÇI DAVRANIŞLARINA TƏSİR EDƏN FAKTORLARIN ANALİTİK DƏYƏRLƏNDİRİLMƏSİ
    G Seymur
    The Scientific and Pedagogical News of Odlar Yurdu University, 24-33 , 2020
    2020
  • MARKETİNQDƏ İSTEHLAKÇI DAVRANIŞLARINA TƏSİR EDƏN FAKTORLARIN ANALİTİK DƏYƏRLƏNDİRİLMƏSİ
    G Seymur
    The Scientific and Pedagogical News of Odlar Yurdu University, 24-33 , 2020
    2020
  • Brand identity and its effect on consumer purchasing behaviour in fast moving consumer goods (FMCG) sector of Azerbaijan
    SM Guliyev
    Journal of Science and Innovative Technologies, 12-29 , 2020
    2020
    Citations: 2
  • BRENDİNQ PROSESİ VƏ MƏRHƏLƏLƏRİNİN DƏYƏRLƏNDİRİLMƏSİ
    G Seymur
    JOURNAL OF BAKU ENGINEERING UNIVERSITY- ECONOMICS AND ADMINISTRATION 3 (2 … , 2019
    2019
  • AZƏRBAYCANIN GÜNDƏLİK İSTEHLAK MALLARI MÜƏSSİSƏLƏRİNİN ƏMƏLİYYAT GÖSTƏRİCİLƏRİNƏ BREND KAPİTALININ TƏSİRİ
    S Guliyev, R Abutalibov
    JOURNAL OF BAKU ENGINEERING UNIVERSITY- ECONOMICS AND ADMINISTRATION 3 (2 … , 2019
    2019

MOST CITED SCHOLAR PUBLICATIONS

  • THE IMPACT OF BRAND PERCEPTION AND BRAND IMAGE ON CONSUMER PURCHASING BEHAVIOR IN AZERBAIJAN
    SM Guliyev
    Science, Education and Innovations in the context of modern problems 6 (1 … , 2023
    2023
    Citations: 51
  • ADVENTURE TOURISM MARKETING: A RESEARCH ON THE TOURISTS’BEHAVIOURS REGARDING TO ADVENTURE TOURISM IN AZERBAIJAN
    SM Gulıyev, KM Nurıyeva
    International journal of business and management studies 9 (1), 64-79 , 2017
    2017
    Citations: 17
  • Qualitative research and the process of constructing qualitative data
    R Abutalibov, SM Guliyev
    Available at SSRN 2233863 , 2012
    2012
    Citations: 9
  • Sustainability and management: An international perspective
    K Çalıyurt, Ü Yüksel
    Taylor & Francis , 2017
    2017
    Citations: 7
  • Impact of a Brand on Consumer Decision Making Process
    M Seymur
    Impact of a Brand on Consumer Decision Making Process (May 05, 2017) , 2017
    2017
    Citations: 7
  • The current status of endangered species of carnivorous and herbivorous mammals in Azerbaijan
    SM Guliyev, EK Askerov
    Bulletin of Perm State University, Biology, 47-52 , 2012
    2012
    Citations: 6
  • Globalization and social-economic development: Progress or regress
    R Abutalibov, M Seymur
    Globalization and Social-Economic Development: Progress or Regress … , 2013
    2013
    Citations: 5
  • Effects of brand on emotional decision making process of consumer: a research in food industry of Azerbaijan
    SM Guliyev
    Scientific News Summary , 2018
    2018
    Citations: 3
  • Factors affecting consumer behaviours of Azerbaijani youths
    SM Guliyev, R Abutalibov
    Marketing Management International conference, Warsaw University of Life … , 2015
    2015
    Citations: 3
  • FACTORS INFLUENCING BRAND EQUITY OF FOOD COMPANIES IN AZERBAIJAN
    S Guliyev
    2nd International Scientific and Practical Conference 2 nd International … , 2022
    2022
    Citations: 2
  • COVID-19 Impact on Brand Preference in Consumer Purchasing Decisions on Food Products in Azerbaijan
    S Quliyev
    TURAN-SAM 13 (Sp. Issue), 334-342 , 2021
    2021
    Citations: 2
  • Brand identity and its effect on consumer purchasing behaviour in fast moving consumer goods (FMCG) sector of Azerbaijan
    SM Guliyev
    Journal of Science and Innovative Technologies, 12-29 , 2020
    2020
    Citations: 2
  • Improvement Directions of Branding Processes in the Food Industrial Companies of Azerbaijan
    SM Guliyev
    Scientific News Summary , 2018
    2018
    Citations: 2
  • Effect of social factors on consumer behavior
    S Guliyev
    International Scientific Conference “Sustainable development in Economy and … , 2018
    2018
    Citations: 2
  • Azərbaycan Respublikasinin Yeyinti Sənayesinin Təkmilləşdirmə İstiqamətləri (Improvement Directions of Food Industry of the Republic of Azerbaijan)
    M Seymur, R Abutalibov
    Rasim, Azərbaycan Respublikasinin Yeyinti Sənayesinin Təkmilləşdirmə … , 2016
    2016
    Citations: 2
  • Private Label in marketing and its importance
    M Seymur
    Private Label in Marketing and its Importance (March 18, 2015) , 2015
    2015
    Citations: 2
  • Ethical issues in business administration and their effects on social and economic development
    R Abutalibov, R Mammadov, SM Guliyev
    Sustainability and Management, 152-160 , 2017
    2017
    Citations: 1
  • Factors Affecting Consumer Behaviours of Azerbaijani Youths
    R Abutalibov, M Seymur
    Factors Affecting Consumer Behaviours of Azerbaijani Youths (March 7, 2016) , 2016
    2016
    Citations: 1
  • What are the Understanding and Reason for Corporate Social Responsibility (CSR) in BP Azerbaijan
    M Seymur, R Ayyubzada
    Rashad, What are the Understanding and Reason for Corporate Social … , 2016
    2016
    Citations: 1
  • İstehlakçı Boykotlarının növləri və motivasiya faktorları
    SB Seymur Guliyev
    Tikintinin İqtisadiyyatı və menecment jurnalı 34 (1), 99-105 , 2026
    2026

Publications

One of the authors of the 1st edition of the book named “Idareetmenin Esaslari” (Fundamentals of Management) published by “Azmarketinq” LLC, ISBN 978-9952-450-26-2
One of the authors of the article named “Qualitative Data and the Process of Constructing Qualitative Data”.
One of the authors of the article named “The Role of Public Sector in the Realization of the Product and the Image of the Firm” published by International Management Research Academy (IMRA), London, England, UK.
Co-author of the article named “The Key Person of Success of a Company-Leader Manager” published in the Journal of Qafqaz University, Baku, Azerbaijan.
Author of the article named “Objectives of Educational Sponsorship as a Marketing Communication Tool and its Application at State Oil Company of Azerbaijan Republic/SOCAR”. The article was written for the 3rd conference of “Economics & Management 2013” held by Lviv Polytechnic National University. The article will be published on “Academic Journal of Lviv Polytechnic National University”
One of the authors of the article named “Ethical Issues in Business Administration and their Effects on Social and Economic Development”. The article is waiting for to be published.
One of the authors of the article named “Globalization and Social and Economic Development: Progress or Regress” published by Economic Cooperation Organization, the Ministry of Economic Development of the Republic of Azerbaijan Institute of Scientific Research on Economic Reforms and “Ec

GRANT DETAILS

The scholar of Education Abroad Program of the State Oil Company of Azerbaijan Republic/SOCAR (September 2011 – September 2012).