Seymur M. Guliyev

@unec.edu.az

Economics and Management Department
Azerbaijan State University of Economics



                       

https://researchid.co/seymurguliyev

EDUCATION

2018-2022. Ph.D. in Field Economy, Azerbaijan State Oil and Industry University, Azerbaijan.
2012. MSc. Marketing, University of Stirling, Stirling Management School, United Kingdom
2010. B.A. in Business Administration, Qafqaz University, Azerbaijan.

RESEARCH, TEACHING, or OTHER INTERESTS

Marketing, Strategy and Management, Business and International Management, Strategy and Management

1

Scopus Publications

62

Scholar Citations

4

Scholar h-index

2

Scholar i10-index

Scopus Publications

RECENT SCHOLAR PUBLICATIONS

  • THE IMPACT OF BRAND PERCEPTION AND BRAND IMAGE ON CONSUMER PURCHASING BEHAVIOR IN AZERBAIJAN
    SM Guliyev
    Science, Education and Innovations in the context of modern problems 6 (1 2023

  • Theoretical aspects of brand management as a business process
    S Guliyev, G Hamidova
    Scientific Collection InterConf, 43-47 2022

  • THEORETICAL ASPECTS OF INFLUENCE OF BRANDING ON CONSUMER BEHAVIOR
    S Guliyev
    6th International Scientific and Practical Conference Scientific Community 2022

  • FACTORS INFLUENCING BRAND EQUITY OF FOOD COMPANIES IN AZERBAIJAN
    S Guliyev
    2nd International Scientific and Practical Conference 2 nd International 2022

  • Effect of brand experience on consumer purchasing behaviours in the food industry of Azerbaijan
    SM Guliyev
     2022

  • Brand Equity as a Branding Strategy
    SM Guliyev
     2021

  • Covid-19 Impact on brand preference in consumer purchasing decisions on food products in Azerbaijan
    S Quliyev
    TURAN-SAM 13 (Sp. Issue), 334-342 2021

  • FACTORS INFLUENCING BRAND EQUITY OF FOOD COMPANIES IN AZERBAIJAN
    S Guliyev
    InterConf, 92-100 2021

  • Brand identity and its effect on consumer purchasing behaviour in fast moving consumer goods (FMCG) sector of Azerbaijan
    SM GULIYEV
    Journal of Science and Innovative Technologies, 12-29 2020

  • Improvement Directions of Branding Processes in the Food Industrial Companies of Azerbaijan
    SM Guliyev
    Scientific News Summary 2018

  • Effects of brand on emotional decision making process of consumer: a research in food industry of Azerbaijan
    SM Guliyev
    Scientific News Summary 2018

  • Effect of social factors on consumer behavior
    S Guliyev
    International Scientific Conference “Sustainable development in Economy and 2018

  • Ethical issues in business administration and their effects on social and economic development
    R Abutalibov, R Mammadov, SM Guliyev
    Sustainability and Management, 152-160 2017

  • Understanding the Opportunities of Adventure Tourism
    SM Guliyev, K Nuriyeva
    Available at SSRN 2972594 2017

  • Impact of a Brand on Consumer Decision Making Process
    SM Guliyev
    Available at SSRN 2972590 2017

  • ADVENTURE TOURISM MARKETING: A RESEARCH ON THE TOURISTS’BEHAVIOURS REGARDING TO ADVENTURE TOURISM IN AZERBAIJAN
    SM Gulıyev, KM Nurıyeva
    International journal of business and management studies 9 (1), 64-79 2017

  • Factors Affecting Consumer Behaviours of Azerbaijani Youths
    R Abutalibov, SM Guliyev
    Available at SSRN 2743075 2016

  • Azərbaycan Respublikasinin Yeyinti Sənayesinin Təkmilləşdirmə İstiqamətləri (Improvement Directions of Food Industry of the Republic of Azerbaijan)
    SM Guliyev, R Abutalibov
    Available at SSRN 2743074 2016

  • What are the Understanding and Reason for Corporate Social Responsibility (CSR) in BP Azerbaijan
    SM Guliyev, R Ayyubzada
    Available at SSRN 2743069 2016

  • Factors affecting the consumer behaviours of Azerbaijani students
    R Abutalibov, S Guliyev
    Annals of Marketing Management & Economics 1 (1), 5-11 2015

MOST CITED SCHOLAR PUBLICATIONS

  • THE IMPACT OF BRAND PERCEPTION AND BRAND IMAGE ON CONSUMER PURCHASING BEHAVIOR IN AZERBAIJAN
    SM Guliyev
    Science, Education and Innovations in the context of modern problems 6 (1 2023
    Citations: 21

  • ADVENTURE TOURISM MARKETING: A RESEARCH ON THE TOURISTS’BEHAVIOURS REGARDING TO ADVENTURE TOURISM IN AZERBAIJAN
    SM Gulıyev, KM Nurıyeva
    International journal of business and management studies 9 (1), 64-79 2017
    Citations: 11

  • Qualitative research and the process of constructing qualitative data
    R Abutalibov, SM Guliyev
    Available at SSRN 2233863 2012
    Citations: 9

  • Impact of a Brand on Consumer Decision Making Process
    SM Guliyev
    Available at SSRN 2972590 2017
    Citations: 6

  • Globalization and social-economic development: Progress or regress
    R Abutalibov, SM Guliyev
    Available at SSRN 2326983 2013
    Citations: 4

  • FACTORS INFLUENCING BRAND EQUITY OF FOOD COMPANIES IN AZERBAIJAN
    S Guliyev
    2nd International Scientific and Practical Conference 2 nd International 2022
    Citations: 2

  • Covid-19 Impact on brand preference in consumer purchasing decisions on food products in Azerbaijan
    S Quliyev
    TURAN-SAM 13 (Sp. Issue), 334-342 2021
    Citations: 2

  • Effect of social factors on consumer behavior
    S Guliyev
    International Scientific Conference “Sustainable development in Economy and 2018
    Citations: 2

  • Brand identity and its effect on consumer purchasing behaviour in fast moving consumer goods (FMCG) sector of Azerbaijan
    SM GULIYEV
    Journal of Science and Innovative Technologies, 12-29 2020
    Citations: 1

  • Ethical issues in business administration and their effects on social and economic development
    R Abutalibov, R Mammadov, SM Guliyev
    Sustainability and Management, 152-160 2017
    Citations: 1

  • Factors Affecting Consumer Behaviours of Azerbaijani Youths
    R Abutalibov, SM Guliyev
    Available at SSRN 2743075 2016
    Citations: 1

  • Azərbaycan Respublikasinin Yeyinti Sənayesinin Təkmilləşdirmə İstiqamətləri (Improvement Directions of Food Industry of the Republic of Azerbaijan)
    SM Guliyev, R Abutalibov
    Available at SSRN 2743074 2016
    Citations: 1

  • Private Label in Marketing and its Importance
    SM Guliyev
    Available at SSRN 2580087 2015
    Citations: 1

Publications

One of the authors of the 1st edition of the book named “Idareetmenin Esaslari” (Fundamentals of Management) published by “Azmarketinq” LLC, ISBN 978-9952-450-26-2
One of the authors of the article named “Qualitative Data and the Process of Constructing Qualitative Data”.
One of the authors of the article named “The Role of Public Sector in the Realization of the Product and the Image of the Firm” published by International Management Research Academy (IMRA), London, England, UK.
Co-author of the article named “The Key Person of Success of a Company-Leader Manager” published in the Journal of Qafqaz University, Baku, Azerbaijan.
Author of the article named “Objectives of Educational Sponsorship as a Marketing Communication Tool and its Application at State Oil Company of Azerbaijan Republic/SOCAR”. The article was written for the 3rd conference of “Economics & Management 2013” held by Lviv Polytechnic National University. The article will be published on “Academic Journal of Lviv Polytechnic National University”
One of the authors of the article named “Ethical Issues in Business Administration and their Effects on Social and Economic Development”. The article is waiting for to be published.
One of the authors of the article named “Globalization and Social and Economic Development: Progress or Regress” published by Economic Cooperation Organization, the Ministry of Economic Development of the Republic of Azerbaijan Institute of Scientific Research on Economic Reforms and “Ec

GRANT DETAILS

The scholar of Education Abroad Program of the State Oil Company of Azerbaijan Republic/SOCAR (September 2011 – September 2012).