Andriyansah
Verified email at ecampus.ut.ac.id
Doctoral in Management of Faculty Economics
Universitas Terbuka
EDUCATION
Doctor in Marketing
RESEARCH INTERESTS
Management;
Marketing;
Entrepreneurship;
Tourism
Scopus Publications
Scholar Citations
Scholar h-index
Scholar i10-index
Scopus Publications
Andriyansah and Fatia Fatimah
ACM International Conference Proceeding Series, Pages: 22-26, Published: 17 June 2020
ACM
This research aims to prove the variable we have synthesized from several marketing theories, namely Ergo-Iconic service value that can improve marketing performance. This variable is a mediation of the previous research gap between capability of technology and marketing performance. This study was conducted in ten tourism destinations recommended by the Government of Indonesia where the research object was 3-star hotels. The data collection used was Structural Equation Model of 165 respondents, obtained through the questionnaire filled out by hotel managers. The implication of this research is that Ergo-Iconic service value can support the improvement of hotel marketing performance. However, it must be underlined that this study result cannot be generalized to represent all existing hotels. The results suggest the companu to focus on providing service referring to the variable of Ergo-Iconic service value.
Quality - Access to Success, ISSN: 15822559, eISSN: 26684861, Issue: 172, Pages: 136-142, Published: October 2019
Quality - Access to Success, ISSN: 15822559, Issue: 170, Pages: 42-46, Published: June 2019
Quality - Access to Success, ISSN: 15822559, Issue: 168, Pages: 118-126, Published: February 2019
International Journal of Scientific and Technology Research, eISSN: 22778616, Pages: 2709-2713, Published: 2019
Quality - Access to Success, ISSN: 15822559, Issue: 169, Pages: 102-106, Published: 2019
Quality - Access to Success, ISSN: 15822559, Issue: 166, Pages: 56-63, Published: 1 October 2018
Quality - Access to Success, ISSN: 15822559, Issue: 165, Pages: 91-97, Published: 1 August 2018
Rahmad Wijaya, Naili Farida, and Andriyansah
International Journal of e-Business Research, ISSN: 15481131, eISSN: 1548114X, Pages: 95-111, Published: July-September 2018
IGI Global
The rapid growth of the internet users in Indonesia poses a challenge to marketers to explore and develop the potential for e-commerce. In this article, consumer trust is expected to encourage customers to make repurchases in online stores. This article aims to build a determinant model of repurchase intention at online stores in Indonesia. This article is based on a survey of Indonesian online store consumers. Respondents were asked to provide responses related to satisfaction, trust, website quality, and repurchase intention. There were 193 final respondents obtained from 300 distributed questionnaires. The model was tested using Structural Equation Modeling (SEM) with AMOS 18. The results revealed the role of the mediating variable of customer satisfaction on repurchase intention. The findings are expected to contribute ideas related to the formation of model reinforce the repurchase intention of online store customers. This implies for website designers to design an online store capable of increasing trust and strengthening the repurchase intention.
Diana Aqmala, Kardison Lumban Batu, Amie Kusumawardhani, and N.A. Andriyansah
International Journal of Green Economics, ISSN: 17449928, eISSN: 17449936, Pages: 35-52, Published: 2018
Inderscience Publishers
Anshar Daud, , Naili Farida, Andriyansah ., Mashur Razak, , , and
Journal of Business and Retail Management Research, ISSN: 17518202, eISSN: 20566271, Pages: 235-242, Published: 2018
Centre for Business and Economic Research
The technology of ICT is dynamically developing with sorts of innovative product, one of them is IPTV. Its existence provides triple play multimedia convergence such as telephone, internet and digital TV contents. The customer’s adoption on it becomes important toward the service provider for a number of interests, especially for the field of marketing. By means of TAM concept (Technology Acceptance Model) from Gefen et al. (2003) and by adding satisfaction and loyalty so the new model is able to be used to evaluate the response of cognitive, conative and affective of customer. Empirical study applied to the customer's of PT. Telekomunikasi Indonesia, Tbk. in order to test 6 hypotheses as recommended. The Simulation of conceptual model and empirical data research acquired by using of AMOS software indicates that all of the hypotheses proved positively significant. Variable trust is a good antecedent of perceived usefulness, satisfaction and loyalty constructs. Besides that, there is a direct effect between trust with loyalty or indirect effect through the mediation on perceived usefulness and or satisfaction. Corresponding author: Anshar Daud Email addresses for corresponding author: anshar@stienobel-indonesia.ac.id First submission received: 6th March 2018 Revised submission received: 2nd May 2018 Accepted: 22nd 2018 Introduction ICT Industries (Information and Communication Technology) is loaded with rapid progress from time to time. A change in this field is thought to be more quickly in the last few years, especially in the mobile sector. While for fixed service that uses the cable is relatively slower. The use of optical cables on transmission of digital signals into a new energy for telecommunications operators to provide multimedia services in the form of telephone, internet and TV simultaneously with high quality and speed. If the service offered is the third separate, so lately experienced a convergence (Lee dan Cho, 2015) or bundling (Mithat et al., 2015). Convergence and bundling are two different terms, but refer to a reality that is relatively the same and sometimes interchangeable in the marketing literature studies. Lee and Cho describe convergence as the level of integration of two or more units of a product without tying it to the price, while bundling basically relate to the incorporation of products and prices. Through bundling, the provider offers its services in the format of a dual play (telephone and internet), triple play (an additional TV services) and quadruple play (extra cellular service) (Mithat et al., 2015). TV service in the context of triple play in contrast to pay TV or satellite-based TV broadcast. Internet Protocol Television (IPTV) is the digital TV is transmitted via a copper cable or fiber optics, features are interactive (on demand) and diverse. By Journal of Business and Retail Management Research (JBRMR), Vol. 13 Issue 2 December 2018 www.jbrmr.com A Journal of the Academy of Business and Retail Management (ABRM) 236 utilizing the remote device like STB (Set-up Box), it enables users to select the content available as live TV, broadcast delay as well as video (Kim dan Lee, 2013). As technological innovation and service, bundling IPTV triple play is still relatively new in the paid-TV market of Indonesia. The domestic incumbent operator, PT Telkom has launched the product in December 2013 (Telkom, 2015), but their penetration is still not significant. Entering the year of 2015, Telkom heavily marketed this service with carrying the tagline IndiHome Triple Play 100% Fiber (Noor, 2015). Although no official release about the number of customers, but the number has exceeded 200 thousand subscribers in March 2015 (Istihanah, 2015). Zaballos (2013) and Mithat et al. (2015) mentions that the bundling has become a popular strategy for telecommunications operators to maintain and attract new customers, increase customer loyalty and the lever of company's revenue. Then also can withstand the pace of decline in the number of customers churn, displacing and makes price competition became irrelevant as well as inhibiting its aggressive. Bundling can also serve as a tool to attack competitors and self-preservation (Docters et al., 2006), attract new customers and existing customers to retain (Henten dan Godoe, 2010). A study of the adoption of the technology has been going on a long time, starting from the TAM (Technology Acceptance Model) by Davis et al. (1989) and the perspective of PU (Perceived Usefulness) and EU (Perceived Ease of Use). Gefen et al. (2003) modify TAM by adding a factor of trust variable as the third antecedent. Then trust is seen as a predictor of PU and the EU affect trust, and then all three affect usage intention. Most studies of TAM has an outcome that related to attitude (Al-Jabri dan Roztocki, 2015), behavior (Luo dan Remus, 2014), purchase intention (Kim, 2012) and satisfaction (Al-Jabri, 2015) while dealing with the relative loyalty is still limited. This fact gives the opportunity for researchers to conduct research associated with it. Literature Review Today at least we recognize 3 types of TV service, namely (1) the public TV (Free to Air) broadcast into the air and arrested at home customers using UHF antenna. (2) satellite TV through satellite antenna and (3) network-based internet TV (IPTV) and transmitted to the customers wear copper cable or fiber optics. The last two types are usually paid according the channel package and the content variation of the customers . IPTV is defined by Lin et al. (2012) as broadcasting or on-demand video services by utilizing the internet protocol and is transmitted using the set up box (STB) that can be connected to a personal computer (PC) or television device. The flexibility of the output of the STB, the interactive features and multimedia content are the attractiveness and differentiation of IPTV in comparison to other TV services. That advantage can be an amplifier factor which accelerates the process of his adoption. The initial study of technology adoption process focuses on two aspects, namely the EU and a PU as proposed by Davis et al. (1989) with the attitude and behavioral as its output. Over time, further study continues to grow with the number of variables, the relationships between variables and expanding output. After TAM, appeared TPB (Planned Behavior Theory) from Ajzen (1991) with the point of views are attitude toward the behavior, Subjective Norm (SN) and Perceived Behavioral Control (PBC). The next antecedent namely trust given by Gefen et al. (2003). The combination and interaction of TAM, TPB and trust analyzed by Wu dan Chen (2005) with the result that only PU and SN are not significant whereas other shows constructs a good relationship. Truong (2013) conducts research in Europe (United Kingdom, Francis and Germany) to analyze and compare the attitude of consumers towards service-based technological innovation. Dimensional measurement using Perceived Novelty (PN), Perceived Value (PV) and the Perceived Risk (PR) as a mediator for Consumer Innovativeness (CI) with the attitude towards innovation. His findings showed that PV and PR support attitude towards innovation while PN instead. To carry out this study, made a conceptual model of research that was adopted from some earlier research models such as TAM from Davis et al. (1989), modification of TAM with adding of trust variable from Gefen et al. (2003), and model Lin and Wang (2006) linking the relationship between Trust, Satisfaction and Loyalty. Journal of Business and Retail Management Research (JBRMR), Vol. 13 Issue 2 December 2018 www.jbrmr.com A Journal of the Academy of Business and Retail Management (ABRM) 237 Figure1: Conceptual Model Research and other articles used as justification to support there is or no relation between constructs in the model and the status of their colleagues. In addition to using the research results from the third party, there are still some other journals that are widely used in this article, like Deng et al. (2010); Hsu et al. (2012) and Tang dan Huang (2015). Research Methodology The population for this study is consumers IPTV Triple play at PT. Telkom in Indonesia. Sample surveys are those who have subscribed to these services more than 3 months thus having sufficient knowledge and experience. The nominal sample required is at least five times the number of observed variables (Ferdinand, 2014). In a conceptual model are listed in Figure 1, there are 5 constructs and each constructs manifested by 4 indicator so the observed total variables is 20. Because it takes at least 100 samples to meet the minimum criteria expected. A research questionnaire was compiled using the scale Likert-style with a range of values from 1 to 10. Number 1 is identical to the answer strongly disagree (SD), number 10 shows the attitude of strongly agree (SA) and the number 5 for the attitude of neutral (N). Each indicator is represented by one grain of questions or statements. The entire question or statement questionnaire is then copied on the Google Form application, so that the final questionnaire available that is ready to be filled by the respondent in the online form. By utilizing e-mail list subscribers gained from Telkom, a detailed questionnaire is then sent to the 250 respondents. Development of a measurement scale for any constructs adopted from the model and the journal became the reference of this research, however, selected according the relevance of its research objects. For the EU there are 4 indicator variables are referring to the models of (Gefen et al. 2003; Wu dan Chen, 2005;Mulatsih et al., 2017; Isnarno et al., 2018). PU utilize study results (Wu dan Chen, 2005). The next three constructs i.e Trust from Martínez dan Bosque (2013) and (Tang dan Huang, 2015), Satisfaction of the Dagger dan O'Brien (2010) and Amin et al. (2014) as well as the loyalty of Martínez dan Bosque (2013). Table 1 below summarizes
Diana Aqmala, Kardison Lumban Batu, Amie Kusumawardhani, and N.A. Andriyansah
International Journal of Green Economics, ISSN: 17449928, eISSN: 17449936, Pages: 35-52, Published: 2018
Inderscience Publishers
This empirical research was conducted to investigate the effect of entrepreneurial orientation on the uniqueness of green products and market performance through green exploitative and explorative product capabilities, explorative and exploitative market penetration, and examining the effect of the uniqueness of green products on market performance. The exploitation and exploration of green product capabilities was considered as the antecedents and postulated as the driver of the uniqueness of green products, while exploitative and explorative market penetration were considered as the antecedents of market effectiveness. The current study proposes nine hypotheses. The statistical output showed that all hypotheses significantly affect green product differentiation and market performance but explorative market penetration is proven insignificant for leveraging market effectiveness. Data was collected from 1300 respondents charged as operational, sales, and marketing managers in Indonesia and several other Southeast Asian countries. Data was analysed using SEM with AMOS Statistical Software. This research demonstrated that green exploration and exploitation approaches to new product development practices hold a strategic anchor for enhancing green product differentiation and market performance.
Endi Isnarno, Harry Soesanto, and Andriyansah
European Research Studies Journal, ISSN: 11082976, Pages: 133-143, Published: 2018
International Strategic Management Association
The purpose of this study is to analyse the user‘s perspective associated with the reputation, distribution networks, product image, perception of transaction convenience and trust on e-Toll card purchasing interest.The study population was the highway users in Indonesia. The sample size was 245 respondents. The results showed that purchasing interest on e-Toll card is mostly influenced by the reputation of the distributor network through perceptions of convenience and trust transactions.The study is recommended for operators to improve their services to e-Toll card users and the product image which ultimately can improve the purchasing interest on e-Toll cards.
International Journal of Civil Engineering and Technology, ISSN: 09766308, eISSN: 09766316, Pages: 983-992, Published: July 2017
International Journal of Applied Engineering Research, ISSN: 09734562, eISSN: 09739769, Pages: 7734-7740, Published: 1 January 2017
Muinah Fadhilah and Andriyansah
European Research Studies Journal, ISSN: 11082976, Pages: 134-148, Published: 2017
International Strategic Management Association
This study aims to empirically test the influence of market orientation strategies, and value co-creation on green product innovation, and also to test the value co-creation and green product innovation on marketing performance in the context of Micro Small and Medium Enterprises (SMEs) in Yogyakarta, Indonesia. The study distributed questionnaires to 464 SMEs’ entrepreneurs. By using Structural Equation Modeling (SEM) as analytical tool, the results show that market orientation, value co-creation positively affect green product innovation in the context of small and medium-sized enterprises. In addition, the results of this study also show that value co-creation, and green product innovation have a positive effect on marketing performance.
Agus Suroso, Ade, and Andriyansah
European Research Studies Journal, ISSN: 11082976, Pages: 588-599, Published: 2017
International Strategic Management Association
Small medium enterprises (SMEs) provide the basic foundation for Indonesian economic and social development. SMEs employ a large number of the human capital and foster entrepreneurial side of individuals. Based on opportunity approach, SMEs can create high level of human capital and entrepreneurial competencies. This study aimed at explained the relationship between human capital and entrepreneurial competencies on the SME business performance. Study was conducted on SME’s in Central Java, Indonesia. Based on quantitative approach, this research used survey instrument by delivering questionnaire. The Statistical Package for Social Science (SPSS) was used to analyze the data. The result showed the significant relationship between human capital, entrepreneurial competencies and SMEs performance. This suggests that SME entrepreneurs should give attention to learning activities. This study’s findings contribute to SMEs literature and human capital theory.
International Journal of Civil Engineering and Technology, ISSN: 09766308, eISSN: 09766316, Pages: 209-216, Published: 2017
Sri Handayani, Ade, Andriyansah, Suharnomo, and Edy Rahardja
European Research Studies Journal, ISSN: 11082976, Pages: 500-510, Published: 2017
International Strategic Management Association
Nowadays, employee is considered essential in an organization. The active role of the employee should be concerned by practitioners and academicians. This study aimed to investigate the antecedent and consequent variables of employee engagement.Distributive justice, absorptive capacity, and job design were believed as the antecedent factors influencing work engagement. Meanwhile, organizational citizenship behavior was believed as the consequent or output factor of employee engagement. The respondents were 134 employees of SMEs in Central Java, Indonesia.The results showed that distributive justice and absorptive capacity influenced employee engagement, whereas job design had no significant influence on employee engagement.Moreover, employee engagement had an effect on organizational citizenship behavior.
International Journal of Mechanical Engineering and Technology, ISSN: 09766340, eISSN: 09766359, Pages: 317-326, Published: 2017
International Journal of Civil Engineering and Technology, ISSN: 09766308, eISSN: 09766316, Pages: 457-464, Published: 2017