João Miguel Caldeira Heitor

Scopus Publications

Tourism Resilience and Value Capture in Mauritius: Evidence from Tourist Arrivals and Gross Tourism Earnings, 2010–2025
Mariana Inácio Marques, João Caldeira Heitor, and Alexandra O’Neill
MDPI AG
Mauritius, as a Small Island Developing State (SIDS), depends heavily on tourism and is therefore exposed to external shocks; this study examines how the sector’s performance and value capture evolved from 2010 to 2025, with particular attention to the COVID-19 disruption and subsequent recovery. The analysis uses only secondary data, combining arrivals and source-market breakdowns published by the Ministry of Tourism with the monthly series of gross tourism earnings released by the Bank of Mauritius. Trends and seasonality are described for both arrivals and earnings, and three indicators are derived to support interpretation: revenue per arrival (as a proxy for value capture), the intensity of seasonality, and the concentration of source markets. The results document the magnitude of the pandemic-related break, trace the timing of the rebound, and show how value capture and market concentration shifted between the pre- and post-COVID periods. The paper concludes by discussing the implications for resilience in island destinations, highlighting the need for diversification and higher-value positioning, and proposing a replicable monitoring approach that can be updated as new official data become available.

LUXURY IN HOTEL INDUSTRY OF THE PENEDA-GERÊS NATIONAL PARK: WHAT CHALLENGES FOR MARKETING?

Driving heritage: the role of the Museu do Caramulo in shaping automobile tourism and regional identity in Portugal
Rui Caldeira, João Caldeira Heitor, Mariana Marques, and Alexandra O’Neill
Informa UK Limited

Relationship Between Preservation of Built Cultural Heritage and Economic Development in Lisbon and Porto: Cultural Legacy and Urban Revitalization as Serial Mediation Mechanisms
Rosa Rodrigues, João Caldeira Heitor, Helena Pimentel, and Tiago Lopes
MDPI AG
The preservation of built cultural heritage (PBCH) plays a vital role in fostering economic development by stimulating and revitalizing urban spaces. This study, conducted in the Portuguese cities of Lisbon and Porto, evaluated the impact of PBCH on urban economic growth, emphasizing the roles of cultural legacy and urban revitalization as serial mediators. Employing a cross-sectional, quantitative approach grounded in a hypothetico-deductive methodology, data were collected from 633 tourists aged 18 to 73 years (57.2% female) via a structured questionnaire. The findings demonstrated that PBCH, cultural legacy, and urban revitalization significantly contribute to regional economic development. Moreover, cultural legacy partially mediates the relationship between heritage preservation and urban revitalization, indicating a positive indirect effect. A serial mediation mechanism—where two mediators operate in a specific causal order, linking the independent variable (PBCH) to the dependent variable (economic development) through cultural legacy followed by urban revitalization—was identified. A comparative analysis of the indirect effects highlighted that cultural legacy has a stronger mediating influence than urban revitalization alone, although the combined serial effect proved to be the most substantial. This research underscores the critical role of PBCH as a driver of economic progress, facilitated through its intertwined relationships with cultural heritage and urban renewal, offering valuable insights for policymakers and stakeholders in urban development

Bread Festival as a promoter of the knowledge, traditions, culture and tourism of the municipality of Mafra
Adriana Luís Silva, Elsa Ventura Ramos, and João Caldeira Heitor
Forum XXI
Introducción: Mafra cuenta con importantes recursos que dan lugar a una oferta turística muy diversificada, fuertemente asociada a su cultura y tradiciones, a la vez contemporánea e innovadora. En función de sus recursos se pueden agrupar en cuatro grandes grupos: historia y cultura; ruralidad y tradicional; naturaleza y medio ambiente; y costa. El principal objetivo de este estudio es conocer quiénes son los visitantes del Festival del Pan, sus motivaciones y su satisfacción, pero también las diferentes percepciones de la importancia del evento en diversas variables para el municipio de Mafra, para los visitantes y participantes/expositores. Metodología: estudio bibliográfico de los diversos temas tratados en la obra y un cuestionario para visitantes y participantes/expositores en el Festival del Pan. A continuación, se realizó una entrevista con el responsable del departamento de Cultura del municipio de Mafra. Resultados: Para ello, se recogieron datos a través de un cuestionario de 755 visitantes y 83 participantes/expositores, aplicado entre el 8 y el 31 de julio de 2022, analizado utilizando el software SPSS, versión 29 y el software Microsoft Excel. Discusión: El objetivo es inferir diversas perspectivas a partir de la opinión de la muestra, tales como, por ejemplo, la influencia del Festival del Pan en la promoción y difusión de las tradiciones y cultura del municipio. Conclusiones: Se pudo concluir que el evento estudiado es de sublime importancia para la conservación y valorización de las tradiciones culturales y la preservación de la identidad y la historia del mismo.

The Marian Paths of Portugal and Local Development

Customer Loyalty in Hospitality: Can the Quality Perception Be a Key Factor?
Mariana Inácio Marques, Ana Afonso Alcântara, Gabriel Guerreiro e Carreira, and João Caldeira Heitor
Springer International Publishing

Technology in tourism education during the COVID-19 pandemic

João Miguel Caldeira Heitor

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