Victor Yeste

Verified email at upv.es

Adjunct Professor. Department of Applied Statistics and Operational Research, and Quality
Polytechnic University of Valencia



                                               

https://researchid.co/victoryeste

Computer engineer and PhD in Communication and Cultural Industries, with 10+ years of experience in analytics, SEO, and WordPress development, collaborating with international projects in Germany and the United States. With lines of research focused on the application of statistics, data science, and machine learning to sectors such as digital communication, culture, and marketing.

EDUCATION

Ph.D. in Communication and Cultural Industries
Polytechnic University of Valencia ~ 2014 - 2021
Doctoral thesis on analysis of trends and success prediction of digital content. Obtaining data using APIs for machine learning.

Master's Degree in Information Management
Polytechnic University of Valencia ~ 2012 - 2014
Analyze, design, select, organize, manage, evaluate, optimize and disseminate information products and services, content, media and social networks. Honorary enrolment in Auditing and Content Assessment. Other skills: SEO, SEM, SMO, digital marketing, usability, etc.

Degree in Computer Engineering
Polytechnic University of Valencia ~ 2007 – 2012
Fifth grade specialty: Industrial. Robotics and Image Processing.

RESEARCH INTERESTS

Data Science
Machine Learning
Digital Analytics
Digital Marketing
SEO & SMO

RECENT SCHOLAR PUBLICATIONS

  • Exploratory Twitter hashtag analysis of movie premieres in the USA
    V Yeste, Calduch-Losa
    Desafos audiovisuales de la tecnologa y los contenidos en la cultura 2022

  • Diseo de una metodologa cibermtrica de clculo del xito para la optimizacin de contenidos web
    VM Yeste Moreno
    Universitat Politcnica de Valncia 2021

  • Estudio predictivo del uso colectivo de hashtags en museos de la red REMED
    V Yeste, Calduch-Losa, J Serrano-Cobos
    Congreso CIMED. I Congreso Internacional de Museos y Estrategias Digitales 2021

  • Anlisis predictivo colectivo del uso de hashtags en medios nativos digitales hispanos
    VY Moreno, C Losa, JS Cobos
    Digital media: el papel de las redes sociales en el ecosistema 2021

  • Aplicacin de una estrategia de optimizacin de la gestin de un portal de contenidos
    V Yeste
    Universidad Politcnica de Valencia 2015

  • Portal web de artculos on-line basado en Drupal
    V Yeste
    Universidad Politcnica de Valencia 2012