Zhao Alexandre Huang

@univ-eiffel.fr

Department of Competitive Intelligence, Information and Communication/Institut Francilien d'Ingénierie des Services (IFIS)
Université Gustave Eiffel

https://researchid.co/zhaoalexhuang

RESEARCH INTERESTS

Public diplomacy, political and public communication strategies, the strategic narrative in the process of the digitalization of public diplomacy, network communication, and China’s institutional practice studies.

946

Scholar Citations

Scholar h-index

Scholar i10-index

RECENT SCHOLAR PUBLICATIONS

La diplomatie publique chinoise et sa numérisation: pour une caractérisation du régime et des stratégies communicationnelles à la chinoise
ZA Huang
Université Bourgogne Europe , 2026
2026
Terminology, AI bias, and the risks of current digital public diplomacy practices
ZA Huang
Place Branding and Public Diplomacy 21 (3), 327-333 , 2025
2025
Citations: 11
China's Strategic Approach to Tech Diplomacy in a Time of Global Uncertainty
ZA Huang, X Meng
Global Policy , 2025
2025
Citations: 8
China Defenders From Abroad: Exploring Pro-China Foreign Political Influencers on X/Twitter
L Tian, F Liang, ZA Huang
Social Media+ Society 11 (3), 20563051251358526 , 2025
2025
Citations: 5
Theorizing the Digitalization of Public Diplomacy from Social and Communicative Constructivist Perspectives
ZA Huang
New Trends in Studying Public Diplomacy, 75th Conference of International … , 2025
2025
Chinese Diaspora as a Target of United Front Work: How WeChat Shapes Political and Social Reality in France?
ZA Huang
Complicating Diaspora Diplomacy: Disruption, Dissent, Contestation and … , 2025
2025
Foreign policy and place branding
ZA Huang
Elgar Encyclopedia of City and Place Branding, 135-138 , 2025
2025
Citations: 1
Do closer relationships increase content similarity? Assessing transnational agenda-setting influence of Chinese media on Twitter
R Wang, ZA Huang
Journalism Practice 19 (6), 1380-1399 , 2025
2025
Citations: 6
From Panda to Wolf Warrior: Exploring the Emotional Transformation of China’s Digital Public Diplomacy Strategies in the (Post-) Covid-19 Period
ZA Huang, X Meng
75th Annual International Communication Association Conference: Disrupting … , 2025
2025
Storytelling and grand strategy in public diplomacy: A case study of the speeches of president Xi Jinping
M Hobbs, M Li, ZA Huang, L Desmoulins
Public Relations Review 51 (4), 102594 , 2025
2025
Citations: 6
Navigating crossroads: Change, trust, and transformation in communication
YHC Huang, Y Hong, ZA Huang, J Lin, F Lin, W Wang, P Zhi, Q Cai
Communication and the Public 10 (1), 3-12 , 2025
2025
Citations: 2
China's public diplomacy: A historical analysis of its institutions and conceptual pathways
ZA Huang
Handbook on Public Diplomacy, 93-106 , 2025
2025
Citations: 4
La diplomacia digital de China en Italia: Hacia una defensa «amistosa» del discurso dominante de Pekín sobre la cooperación entre China e Italia
ZA Huang, C Astarita
Hermès, La Revue 96 (2), 287-292 , 2025
2025
China’s Digital Diplomacy in Italy: Towards a “Friendly” Defense of Beijing’s Dominant Narrative on Sino-Italian Cooperation
ZA Huang, C Astarita
Hermès, La Revue 96 (2), 287-292 , 2025
2025
La diplomatie numérique de la Chine en Italie: vers une défense «amicale» du récit dominant de Pékin sur la coopération sino-italienne
ZA Huang, C Astarita
Hermès, La Revue 96 (2), 287-292 , 2025
2025
China–Africa Relations: Intention, Aspiration, and a shared Future through the means of Football
XL Li, ZA Huang
Global China and the Global Game in Africa, 31-50 , 2025
2025
@China vs. @ASEAN on X: Their Digital Mediated Diplomacy Involving the #SouthChinaSea
ZA Huang
2024
Citations: 3
Ethical Challenges in the Digitalization of Public Diplomacy
ZA Huang, P Arceneaux
The Oxford Handbook of Digital Diplomacy, 232-249 , 2024
2024
Citations: 7
Chinese Diasporas Diplomacy on WeChat
ZA Huang
Hermès, La Revue 94 (2), 103-108 , 2024
2024
La diplomatie des diasporas chinoises sur WeChat
ZA Huang
Hermès, La Revue 94 (2), 103-108 , 2024
2024
Citations: 1

MOST CITED SCHOLAR PUBLICATIONS

Building a network to “tell China stories well”: Chinese diplomatic communication strategies on Twitter
ZA Huang, R Wang
International Journal of Communication 13, 2984-3007 , 2019
2019
Citations: 226
‘Panda engagement’in China’s digital public diplomacy
ZA Huang, R Wang
Asian Journal of Communication 30 (2), 118-140 , 2020
2020
Citations: 112
Exploring China’s Digitalization of Public Diplomacy on Weibo and Twitter: A Case Study of the U.S.–China Trade War
ZA Huang, R Wang
International Journal of Communication 15 (2021), 1912-1939 , 2021
2021
Citations: 95
“Wolf Warrior” and China’s digital public diplomacy during the COVID-19 crisis
ZA Huang
Place Branding and Public Diplomacy 18 (1), 37-40 , 2022
2022
Citations: 81
Digitalization of public diplomacy: Concepts, trends, and challenges
I Manor, ZA Huang
Communication and the Public 7 (4), 167-175 , 2022
2022
Citations: 41
Comparing Chinese and European discourses regarding the “Belt and Road initiative”
O Arifon, ZA Huang, Y Zheng, A Zyw Melo
Revue française des sciences de l’information et de la communication , 2019
2019
Citations: 41
La diplomatie publique chinoise sur Twitter: la fabrique d’une polyphonie harmonieuse
ZA Huang, O Arifon
Hermès, La Revue 81 (2), 45-53 , 2018
2018
Citations: 37
The Confucius Institute and Relationship Management: Uncertainty Management of Chinese Public Diplomacy in Africa
ZA Huang
Public Diplomacy and the Politics of Uncertainty, 197-223 , 2021
2021
Citations: 36
The new ‘cat’of the internet: China’s panda diplomacy on Twitter
ZA Huang, R Wang
2019
Citations: 32
An intermestic approach to China's public diplomacy: a case study of Beijing's COVID-19 communication in the early stages
ZA Huang, R Wang
Journal of Communication Management 27 (2), 309-328 , 2023
2023
Citations: 24
#Guanxi @ChineAfrique: La mobilisation des relations interpersonnelles dans la diplomatie publique chinoise à l’heure de numérique
ZA Huang, M Hardy
MEI-Médiation et information, 75-86 , 2019
2019
Citations: 22
Revisiting public diplomacy in a postpandemic world: The need for a humanity-centered communication logic
RS Zaharna, ZA Huang
Communication and the Public 7 (1), 7-14 , 2022
2022
Citations: 20
A historical–discursive analytical method for studying the formulation of public diplomacy institutions
ZA Huang
Place Branding and Public Diplomacy 18 (3), 204 , 2021
2021
Citations: 16
Étudier le chinois et fêter le Chun Jie à Nairobi: Les Instituts Confucius au service de la diplomatie publique et du soft power chinois
ZA Huang
Communiquer. Revue de communication sociale et publique, 39-59 , 2019
2019
Citations: 16
Terminology, AI bias, and the risks of current digital public diplomacy practices
ZA Huang
Place Branding and Public Diplomacy 21 (3), 327-333 , 2025
2025
Citations: 11
Vers une diplomatie publique française des musées en Chine? La sinisation numérique des stratégies communicationnelles du Louvre
ZA Huang, M Hardy
Les Enjeux de l'information et de la communication 213 (S1), 71-87 , 2021
2021
Citations: 11
China's Strategic Approach to Tech Diplomacy in a Time of Global Uncertainty
ZA Huang, X Meng
Global Policy , 2025
2025
Citations: 8
Ethical Challenges in the Digitalization of Public Diplomacy
ZA Huang, P Arceneaux
The Oxford Handbook of Digital Diplomacy, 232-249 , 2024
2024
Citations: 7
L’Institut Confucius et la diplomatie publique chinoise en Afrique: un organe de propagande déguisée en ONG?
ZA Huang
Hermès, La Revue 89 (1), 60-66 , 2022
2022
Citations: 7
La communication publique et d'intérêt général
D Bessières, ZA Huang
Les fondamentaux de la communication: Pratiques et métiers en évolution, 201-220 , 2021
2021
Citations: 7