ANITHA D

@psgcas.ac.in

Assistant Professor, Department of Commerce (Banking & Insurance)
PSG College of Arts and Science

ANITHA D


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https://researchid.co/anithareseacher

EDUCATION

PhD in Commerce from PSG College of Arts & Science, Coimbatore, India.

RESEARCH, TEACHING, or OTHER INTERESTS

Arts and Humanities, Arts and Humanities, Arts and Humanities
2

Scopus Publications

8

Scholar Citations

2

Scholar h-index

Scopus Publications

RECENT SCHOLAR PUBLICATIONS

  • Impact of Social Media and Digital Influencers on Travel and Tourism: Insights from Coimbatore City
    N Kavitha, D Anitha, S Udhaya, S Suganya, N Rameshkumar
    International Conference on Business and Technology, 137-147 , 2025
    2025.0
  • A Study on Customer Preference Towards Coupon–Code Based Promotional Activities in Various Selected Fields with Special Reference to Coimbatore City
    D Anitha, N Kavitha, ME Krupa, B Priyanka, S Hemaprasanna
    International Conference on Business and Technology, 70-82 , 2023
    2023.0
  • Financial Performance Assessment of Pradhan Mantri Mudra Yojana (PMMY) for the period of 2020-2021
    DD Anitha
    INTERNATIONAL JOURNAL OF RESEARCH AND ANALYTICAL REVIEWS 10 (2), 238-246 , 2023
    2023.0
  • A Study on Customer Decision Making Process: Implication for Tourism Marketing Through Social Media.
    D Anitha, R Geetha Lakshmi
    Integral Review: A Journal of Management 12 (2) , 2022
    2022.0
    Citations: 2
  • An impact on banking performance in the event of a COVID 19 pandemic: Mergers and acquisitions
    SP Pon
    Gedrag & Organisatie Review 35, 146-56 , 2022
    2022.0
    Citations: 2
  • An Empirical analysis on factors influencing Financial Performance of selected commercial banks in India
    D Anitha, B Gayathri, V Sundara Prasad, V Kannammal
    International Journal of Mechanical Engineering 7, 25-31 , 2022
    2022.0
    Citations: 1
  • ATM Modes of Banking Transactions and Usage in Coimbatore City
    D Anitha, R Sathya
    International Journal of Management, Technology And Engineering 9 (I), 1918-1928 , 2019
    2019.0
  • Customer’s Adoption towards the Online Payments and Safety Measures-A Study with special Reference to Coimbatore City
    D Anitha, R Sathya
    International Research Journal of Business Management 11 (5), 9-17 , 2018
    2018.0
  • Traditional Banking System and Electronic Payment System: Inclusive of Public and Private Sector Bank in Coimbatore City
    D Anitha
    American - Eurasian Network for Scientific Information the Research Journal … , 2018
    2018.0
  • Customer Perception towards Fun Republic Mall in Coimbatore City
    D Anitha
    Paripex- Indian Journal of Research 5 (11), 519-522 , 2016
    2016.0
  • Modern Marketing in India
    D Anitha
    Bonfring International Journal of Industrial Engineering and Management … , 2016
    2016.0
  • A Study on Consumers Convenience Purchasing Pattern through Online and Offline
    D Anitha
    International Journal of Multidisciplinary Research Review 1 (2), 97-103 , 2016
    2016.0
    Citations: 1
  • Impact of Social Media and Digital
    N Kavitha, D Anitha, S Udhaya, S Suganya
    The Digital Blueprint: Crafting Business Models for the Tech Future … , 0
  • CONSUMER’S INTERACTION WITH WATER PURIFIERS–A COIMBATORIAN PERSPECTIVE
    DR SHEEBA, DR ANITHA
  • MN (2016),“Impact of Goods and Service Tax (GST) on Logistics Sector in India”
    D Anitha
    International Journal of Economics and Management Studies 3 (8), 32-35 , 0
    Citations: 2

MOST CITED SCHOLAR PUBLICATIONS

  • A Study on Customer Decision Making Process: Implication for Tourism Marketing Through Social Media.
    D Anitha, R Geetha Lakshmi
    Integral Review: A Journal of Management 12 (2) , 2022
    2022.0
    Citations: 2
  • An impact on banking performance in the event of a COVID 19 pandemic: Mergers and acquisitions
    SP Pon
    Gedrag & Organisatie Review 35, 146-56 , 2022
    2022.0
    Citations: 2
  • MN (2016),“Impact of Goods and Service Tax (GST) on Logistics Sector in India”
    D Anitha
    International Journal of Economics and Management Studies 3 (8), 32-35 , 0
    Citations: 2
  • An Empirical analysis on factors influencing Financial Performance of selected commercial banks in India
    D Anitha, B Gayathri, V Sundara Prasad, V Kannammal
    International Journal of Mechanical Engineering 7, 25-31 , 2022
    2022.0
    Citations: 1
  • A Study on Consumers Convenience Purchasing Pattern through Online and Offline
    D Anitha
    International Journal of Multidisciplinary Research Review 1 (2), 97-103 , 2016
    2016.0
    Citations: 1
  • Impact of Social Media and Digital Influencers on Travel and Tourism: Insights from Coimbatore City
    N Kavitha, D Anitha, S Udhaya, S Suganya, N Rameshkumar
    International Conference on Business and Technology, 137-147 , 2025
    2025.0
  • A Study on Customer Preference Towards Coupon–Code Based Promotional Activities in Various Selected Fields with Special Reference to Coimbatore City
    D Anitha, N Kavitha, ME Krupa, B Priyanka, S Hemaprasanna
    International Conference on Business and Technology, 70-82 , 2023
    2023.0
  • Financial Performance Assessment of Pradhan Mantri Mudra Yojana (PMMY) for the period of 2020-2021
    DD Anitha
    INTERNATIONAL JOURNAL OF RESEARCH AND ANALYTICAL REVIEWS 10 (2), 238-246 , 2023
    2023.0
  • ATM Modes of Banking Transactions and Usage in Coimbatore City
    D Anitha, R Sathya
    International Journal of Management, Technology And Engineering 9 (I), 1918-1928 , 2019
    2019.0
  • Customer’s Adoption towards the Online Payments and Safety Measures-A Study with special Reference to Coimbatore City
    D Anitha, R Sathya
    International Research Journal of Business Management 11 (5), 9-17 , 2018
    2018.0
  • Traditional Banking System and Electronic Payment System: Inclusive of Public and Private Sector Bank in Coimbatore City
    D Anitha
    American - Eurasian Network for Scientific Information the Research Journal … , 2018
    2018.0
  • Customer Perception towards Fun Republic Mall in Coimbatore City
    D Anitha
    Paripex- Indian Journal of Research 5 (11), 519-522 , 2016
    2016.0
  • Modern Marketing in India
    D Anitha
    Bonfring International Journal of Industrial Engineering and Management … , 2016
    2016.0
  • Impact of Social Media and Digital
    N Kavitha, D Anitha, S Udhaya, S Suganya
    The Digital Blueprint: Crafting Business Models for the Tech Future … , 0
  • CONSUMER’S INTERACTION WITH WATER PURIFIERS–A COIMBATORIAN PERSPECTIVE
    DR SHEEBA, DR ANITHA

GRANT DETAILS

Effectiveness of Financial Illiteracy and Satisfaction towards Pradhan Mantri Mudra Yojana (PMMY) among Women Entrepreneurs in Coimbatore District

RESEARCH OUTPUTS (PATENTS, SOFTWARE, PUBLICATIONS, PRODUCTS)

A System for Marketing and Financial Analytics and Problems Faced by Small Scale Industries,
Application No. 202241020374 A, Publication date-15/04/2022.

Design A Study and Analysis of Hospitality and Tourism Management Research Using the Artificial Intelligence Based Analytics, Application A, Indian Patent, Date: 04/10/2024.

Industry, Institute, or Organisation Collaboration

PSG College of Arts & Science
Coimbatore
Tamil Nadu
India